Will Astor’s entry into the compact SUV space challenge the well-crafted Hyundai Creta and Kia Seltos? fresh in the market, Volkswagen Taigun And Skoda Kushaki Will fight tooth and nail to make his place.
In the midst of this raging war, Astor armor is a car-as-a-platform (CAAP) subscription model for Astor, which initially focused on on-demand in-car services and subscriptions in the areas of utility, entertainment, security, consumer payments.
MG’s IoT partner Jio enables in-car connectivity, providing access to real-time connectivity, infotainment, telematics and music streaming services. Customers will get a free 4GB monthly internet pack in the SUV, which can be customized up to 9GB and 14GB at an additional cost.
08:13MG Astor | Autonomous Level-2 Features
Hector, the first and most popular product from the Halol-based company, took the market by storm, especially thanks to the features bundled in the ‘Internet Inside’ package. On the other hand, Astor is set to raise the bar with ‘AI Inside’ – a functionality that is unheard of in the segment. MG Motor is expected to deliver 5,000 units of the Astor by the end of 2021.
In addition, MG’s CAAP subscription model includes the service of booking and pre-paying for parking slots through Park+ in three cities (NCR, Mumbai and Bangalore) and will expand to nine cities in the near future. The first three months of service are complimentary, followed by an additional six months for Rs 1,199.
Another offshoot of MG’s evolving i-Smart Hub is a vehicle digital passport – powered by the blockchain-secured CoinEarth. It facilitates customers to share their digital passports with third parties such as insurance partners or used car portals, thereby helping them achieve higher resale value or better insurance premiums based on their driving behavior and service compliance. Is. This digital passport can be taken in the first year for Rs 1,000.
Rajeev Chaba, President and MD, MG Motor India said, “We announced the CAAP vision in August and are now adding a subscription-based model to the Astor. It is our constant endeavor to evolve CAAP and collaborate with more ecosystem partners to provide innovative services in line with the rapidly changing needs of new age consumers.
MG Astor Was launched in four trim lines. The 1.5-litre VTi-Tech petrol price ranges between Rs 9.78 Lakh to Rs 14.98 Lakh (ex-showroom). The more powerful 1.3-litre turbo-petrol with 6-AT only costs between Rs 15.88 lakh to Rs 16.78 lakh (ex-showroom). The latter also brings level-2 autonomous driving features.
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