Celestial E-Mobility will target to sell 4,000 e-tractors in the Mexican market over the next 3 years.
see photosCelestial E-Mobility unveiled the e-tractor in March 2020.
Celestial E-Tractor, makers of India’s first e-tractors for the agri, airport GSE and goods carrier sectors, announced that it has entered into a marketing, sales distribution partnership with Mexican company Grupo Marvellsa, with a strength of 2,500 dealership network. 800 is authorized. service center, and a fleet of 35 vehicle units. Similarly, Celestial E-Mobility will aim to sell 4,000 e-tractors in the Mexican market over the next 3 years, opening doors to the North American markets. Celestial E-Mobility unveiled the e-tractor in March 2020 and has so far registered 1,800 bookings for India’s first electric tractor.
Read also: India’s electric tractor start-up Celestial nets $35 million
Siddhartha Durairajan, Founder and CEO, Celestial E-Mobility, said, “We found tremendous strategic and international marketing synergies with Grupo Marvelousa, apart from export sales. In addition, we are looking to leverage Mexico’s manufacturing power to create a base for our own e-tractors to be produced and sold in the local market, as well as serving the North-American e-tractor markets.
The Celestial electric tractor gets a 150Ah lithium-ion battery that powers the electric motor producing 18bhp and developing 53Nm of peak torque.
Diego Iturioz, MD, Grupo Marvellsa, said, “This is an amazing and growing segment and the tractor industry is a huge market in Mexico. We strongly believe this is a win-win partnership for both, and we welcome Celestial Emobility. Do – the first electric tractor in the Mexican market.”
Read also: I will launch an electric tractor in March 2021: Nitin Gadkari, Union Minister
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Celestial E-Mobility commenced its operations in May 2019 with an investment from a Singapore-based angel investor. Tube Investments of India Ltd., part of the Murugappa Group, agreed to acquire a nearly 70 percent controlling stake in Celestial E-Mobility for an investment of $21.5 million, bolstering the company’s strategic growth and expanding its network.
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