ICICI Prudential Life Insurance launches long term savings product, ICICI Pru Sukh Samridhi

New Delhi: ICICI Prudential Life Insurance has launched a new participatory savings product ‘ICICI Pru Sukh Samridhi’, which offers guaranteed returns and growth potential in the form of bonuses to its customers. In addition, the life cover continues for the entire policy term, including the earning period, providing financial security to the family.

The product also offers higher maturity benefits to encourage women customers to start their savings journey and attain financial independence. To meet the varied financial needs of the customers, this long term savings product is made available in two variants – Income and Lump sum.

ICICI Pru Sukh Samridhi – Income: Provides an excellent route to build a supplementary source of tax-free guaranteed income to meet financial goals such as child’s education, annual leave, or any other interim income requirement. This option provides guaranteed regular income to the customers for the specified time-period selected at the time of purchase. Additionally, the customers also get a lump sum maturity benefit.

The innovative feature of ‘Savings Wallet’ allows customers to accumulate and amplify income instead of taking it as payment. This accumulated amount can be withdrawn partially or fully from the ‘Savings Wallet’ at any time during the policy term. This facility can enable the customers to meet their changing financial needs as per their standard of living.

In addition, the unique ‘Save the Date’ feature enables customers to start receiving income on a date of their choice. Customers can choose to receive income on special dates like marriage anniversary, spouse’s birthday, etc., making them memorable.

ICICI Pru Sukh Samridhi – Lump sum: This variant is ideal for customers who want to build a corpus over the long term and use the lump sum maturity amount to achieve big-ticket financial goals such as buying a home, children’s higher education, or inheritance. do for. Plan, to name a few.

Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance said, “ICICI Pru Sukh Samridhi has been specially designed to meet the financial goals of the customers.

The past few years have been very challenging for individuals as a result of which the priority of customers is to choose savings products that enable them to meet financial goals with guaranteed benefits. Early visibility of maturity corpus prepares customers to plan their lives better. ICICI Pru Sukh Samriddhi not only offers customers a guaranteed maturity benefit, the annual bonus (as and when declared) can go a long way in further enhancing their accumulated corpus. This multi-purpose savings product with features like ‘Savings Wallet’ and ‘Save the Date’ helps customers to achieve milestones in their lives while helping them stay financially secure (through life cover) amid changing needs and living standards. enables us to celebrate.”

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