IIFL Wealth and Asset Management, a wealth and asset management firm in India, has rebranded itself as 360 ONE. The new brand and identity was unveiled by Karan Bhagat, Founder, MD & CEO.
Bhagat said, “360 One is an embodiment of two words that are extremely important to us – ‘360’ represents the holistic view we take of the ‘One’ person, whose interests always come first: ours. Customers. We believe that the new name reflects the values and strengths of our past and our aspirations for the future.”
According to the press release, the new brand – 360 One – will help the company retain all the elements that make it unique while at the same time projecting the vibrancy and freshness of a modern India. It is expected to capture the ethos of the company but will resonate with a more diverse set of customers and prospects, including the next generation. 360 ONE currently has assets under management of 3,30,000 Cr, presence in 27 cities with 900+ team strength and has won 125+ reputed awards. 360 a money, plus money trading with 2,13,000 crore assets under management (AUM) is focused on advising clients to preserve, manage and grow their wealth and legacy, the press note said.
According to the firm’s website, the group is backed by global financial institutions such as private equity firms General Atlantic, Fairfax, RIMCO, Ward Ferry, Capital Group and Morgan Stanley.
From a start-up founded in 2008 by Karan Bhagat and co-founder Yatin Shah, the group and its wholly-owned subsidiaries are a global player in the entire wealth and asset management space with offerings ranging from wealth management, asset management, credit solutions and corporate finance. expands. , according to their website.
It caters to the highly specialized needs of high net worth and ultra high net worth individuals, affluent families, family offices and institutional clients.
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