India smartphone shipments down 5%, Realme is the only beneficiary

Smartphone shipments in India declined for the third consecutive quarter, shipping 37 million smartphone units in 1Q22, a decline of 5% YoY, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.

The year started relatively slower than 1Q21, due to the impact of the third wave of COVID, tight supply especially for the low end price segments, and rising inflation leading to increased end consumer prices.

Upasana Joshi, Research Manager, Client Devices, IDC India said, “5G accounted for 31% of shipments with an ASP of US$375 in 1Q22. IDC estimates that over US$300 shipments will be fully 5G by the end of 2022. Will be done.”

The sub-US$200 segment was struggling with a 16% decline in shipments, but the mid-range segment of US$200-US$300 grew from 14% to 18% in 1Q22. The mid-premium segment (US$300-US$500) posted a high growth of 75% YoY, and the premium segment (US$500+) accounted for 5%, with 60% of shipments coming in. Apple,

“The outlook for 2022 remains cautious from the consumer demand outlook. With rising inflation and prolongation of the smartphone refresh cycle, IDC expects 2Q22 to remain muted, while smartphone supply gradually normalises, resulting in 72 million gets slower than 1H22. Shipments in 1H21,” says Navendra Singh, Research Director, Client Devices and IPDS, IDC India.

Xiaomi Continuing to move forward, although shipments declined 18% YoY in 1Q22, followed by Samsung posted a 5% YoY decline in 1Q22, my true form Dropped to the third position, but emerged as the only seller in the top 5 to register a growth of 46% YoY, Vivo was at the fourth position, with a shipment decline of 17% YoY, and Oppo ranked fifth, falling 25% . ,

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