Do we address RBL (Reliance Brands Limited) in manufacturing their Indian version of LVMH, KERING or RICHEMONT? Are they creating a platform for domestic artistic subsidiaries and talent to merge with homely owned and well-established strengths in the fashion and luxury retail business? RBL has a range of premium and luxury fashion portfolios, including recent collaborations with Rahul Mishra and its excellence in global fashion. The collaboration is targeting a global audience with upcoming collections in accessories, footwear, home, beauty and jewellery.
Her AK-OK collaboration with Anamika Khanna traces the origins of vibrancy in India and a rapidly changing gender agnostic design philosophy with galvanized quirks and interesting silhouettes. Ritu Kumar’s joining hands with age-old heritage designs to reshape Indian handicrafts for contemporary fashion and couture proves that RBL Fashion is spreading its wings in all things and directions towards luxury and lifestyle. To discover impactful Indian designers, empower local artisans and reshape traditional handicrafts.
How many boxes do our domestic leaders have to “check” to be considered globally qualified? Until greenwashing and its strategic strength, converting old fashion designers into forward-thinking thinkers, collaborating with traditional fashion houses and holding off on buying maximum stakes in old luxury corporations is draining their capital. You have to check all this. Whoever takes the crown in the end, the ball appears to be rolling towards more mergers and innovative strategies to bring in more business.
Recently Nykaa Fashion added several fast fashion retailers under their website to explore their curated selection of different brands online. Nykaa has around 1100+ brands with more than 20,000 styles. Whereas Tata Cliq has thoughtfully worked on bringing a mix of local and international luxury brands to India to ensure a good quality of life for the consumers. Taking a step into fast fashion in a big way, e-commerce portals like Myntra are also catering to the needs of middle class consumers by providing a wide range of locally sourced brands with realistic pricing. are. Fashion, home decor, beauty and luxury have their own distinct identity, with many Indian companies bringing in a wide range of products and providing a worthy window for local businesses to venture into.
Indian fashion is known to evoke the sight of exquisitely embroidered fabrics and beautifully designed prints with colorful creations. Age-old prints and techniques are being reinvented with creativity. Manufacturing chains have started empowering local handicrafts with organizations providing the needed strength. Indian fashion techniques have been appreciated all over the world. From brands like Good Earth, FabIndia or Cotton World, take a look at the fabulous jacquards in the Yves Saint Laurent collection, or the vibrant prints of Valentino dresses, or the intricate work and ready-to-wear of Alessandro’s Gucci and Maria Grazia’s Dior bags Huh. Showcasing Indian heritage crafts inspired by age-old techniques and skilled craftsmanship of Indian artisans. The ancient art clout is emerging with global talent through several fashion outfits in India in association with renowned designers.
In the near future, Indian fashion brands will be offering a fusion of contemporary aesthetics to the new age global consumers. Conceived in Indian fashion and being launched through various chains in the country, fashion promises to be a great place to breathe, grow and drive the wave of fashion development among the Indian youth. Dozens of brands are gearing up to cater to Gen-Z fashion cravings and the fashion and luxury lifestyle companies are set to become stronger in the near future.
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