The nine-month program has been developed to provide advanced skills for the learners to be digitally ready
Times Professional Learning (TPL) has announced the inauguration under its brand The Second Wind (TimesTSW) and Indian Institute of Management Bodh Gaya. Executive Certificate Program in Digital Marketing for Business,
The nine-month program for working professionals is an opportunity to upskill and pivot themselves with digital skills to become future-ready. It will significantly enhance their skills by learning topics such as Digital Marketing, Digital and Social Media Strategy, SEM and E-mail Marketing, Search Engine Optimization, Social Media Marketing.
The pedagogy will be highly interactive and will include lectures, case studies, assignments, quizzes, project work, etc., delivered by industry’s eminent faculty and experts through a state-of-the-art TPL platform through Direct-to-Direct. -Device (D2D) mode. During the program the learners will experience a three day immersive session at the institute.
Organizations have accelerated the onboarding of products and services across various digital platforms to stay relevant and competitive by developing various outreach initiatives for their tech-savvy consumers. Consumers, too, have significantly increased their presence in digital marketplaces and have become the primary means of accessing products. Digitization has inspired all the businesses and entrepreneurs to modernize and bring about a paradigm shift in their business outlook. This boom has given rise to a significant demand for digital upskilling for professionals in India. LinkedIn has listed digital marketing as one of the most in-demand business and has observed that professionals seek these skills to fuel growth.
Applicants interested in enrolling for the Executive Certificate Program in Digital Marketing for Business can register at: https://timestsw.com/landing/iim-bodh-gaya-executive-certificate-programme-in-digital-marketing-business/
Speaking at the program announcement, Dr. Amresh Kumar, Program Director, Indian Institute of Management Bodh Gayasaid, “Organizations globally are investing heavily in digitizing businesses and in digital marketing to reach potential consumers. The pandemic has ensured huge growth on the Internet as billions of people are consuming digital content. This program will immensely help professionals to develop strategic management and leadership abilities and gain a global business perspective.
Sunil Sood, Chief Business Officer, Executive Education, Times Professional Learningsaid, “New-age consumers are digitally native and use digital platforms as their primary medium to access information and services. It has thus become imperative for working professionals to be proficient with contemporary digital marketing practices. The TPL-IIM Bodh Gaya Executive Certificate Program in Digital Marketing for Business will enable digital upskilling of professionals to foster business growth.
Indian Institute of Management Bodh Gaya
Indian Institute of Management is regarded as one of the most prestigious and elite B-schools in India, which emphasize on practical experience and critical thinking rather than rote and traditional academic programme. Building on the grand heritage of the IIM brand, IIM Bodh Gaya fosters a culture and curriculum whose sole objective is to produce socially responsible managers and emotionally mature leaders. A dynamic curriculum tailored to academia and industry experts provides opportunities for students to master new skills and explore diverse perspectives. Apart from the traditional classroom setup, IIM Bodh Gaya emphasizes on practical learning as students participate in case studies, sessions with industry experts, live projects, etc. The Institute’s emphasis on meaningful research is evident through the credentials and achievements of its faculty, which have led to publications in prestigious journals at ABDC and Scopus. In a short span of time, IIM Bodh Gaya has cemented its position in the corporate world, with its students contributing to the illustrious business organizations of the country.
IIM Bodh Gaya recognizes the importance of exposure to global standards and contemporary trends to enrich the learning experience of its students. To bring that international exposure and cultural diversity to the campus, the institute has established collaborations with several prestigious institutions in France, Venezuela, Russia, Mexico, Italy and South Korea, while discussions are underway with many other international universities around the world. has been
About Times TSW:
TimesTSW (The Second Wind) is a brand of Times Professional Learning that provides a learning ecosystem of executive education for working professionals. It offers programs that address the growing demands of Industry 4.0 through learner-centred, innovative, industry-relevant, role-specific and technology-enabled solutions.
TimesTSW has brought a paradigm shift in executive education through its approach, curriculum, pedagogy, pedagogy, method of engagement and delivery as well as assessment and evaluation metrics. TimesTSW strives to assess world-class education for aspiring learners through strategic collaborations with the best educational institutions in the country, offering executive education programs for working professionals, who seek continuous upskilling by upgrading their professional qualifications. pursue.
Disclaimer: Content Produced by Times Professional Learning (TPL)