Online travel platform MakeMyTrip said that this wedding season, there is a growing trend among consumers to gift online gift cards to their friends, relatives and colleagues.
makemytrip Travel ‘Shagun’ card sales have seen a 30 per cent increase this year wedding seasoni.e. December 22-January 23 as compared to last year.
The company said that 10,000-card is the largest selling denomination, followed by 5,000, and 1,000. The card allows couples to book holiday packages, hotels, flight tickets, train tickets, bus tickets and fun activities.
“We have seen a direct correlation between online gift card sales with the wedding season,” said Raj Rishi Singh, Chief Business Officer, MakeMyTrip.
He shared that there is a growing trend of people wanting to gift experience, a change from the past when cash and gold were the only options.
“We conducted the survey to understand the needs of the consumers, and two distinct groups emerged. High-flying executives, aged between 45-55 years, are keen to gift something memorable to their friends or relatives. Comparative The disproportionately young age group, between 30-45 years, want to gift something thoughtful and trendy. Yatra Shagun as an online wedding gift card fits the bill of both categories,” said Singh.
Online wedding gift card shoppers added over 47 percent 1 clan as a symbol of omen. The pattern inspired MakeMyTrip to start gifting an omen 101 on every purchase.
Mumbai, Delhi, Bangalore, Chennai and Pune are the top 5 cities in terms of online gift cards sales. However, MakeMyTrip has attracted attention from cities such as Patna and Jaipur which figure in the top 10 cities, the company said.
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