Indians prefer ease of use and affordability when buying tech-lifestyle gadgets: Report

Indian consumers now prefer ease of use (96 per cent), affordability (89 per cent), and innovative design aesthetics (88 per cent) from smartphone makers that have launched tech-lifestyle brands and products, a report on Thursday said. shown in the report. According to the CMR ‘Connected Consumer Survey 2021’, laptops (39 percent), tablets (31 percent) and smart bands (29 percent) are among the top three technology products that consumers are using the most. In a range of new consumer tech product segments, smartphone original equipment manufacturers (OEMs) are tapping into emerging smart lifestyle opportunities with their smartphone + IoT product portfolio, thus competing against traditional consumer tech brands.

“Today’s connected consumer is yearning for more democratic technological lifestyle experiences. To meet this consumer need, many smartphone brands have forayed into new consumer product segments. Among these, smartphone brands that cater to their users. enjoys a strong brand prominence among others, winning big on consumer confidence,” said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR. According to the findings, my true form Has the highest Brand Trust score of 55 percent, while samsung ranked second with 51 percent and Apple Third with 49 percent.