Through the pandemic, we saw a significant adoption of digital health in India: 2,000 rural towns used teleconsultation, with 80% first-time users and a 200% increase in e-pharmacy orders. Going forward, the ‘Digital Health ECG’ predicts a positive prognosis: 60% of patients and 65% of doctors in Tier-1 cities said they are using BCG, according to FICCI, the digital platform for primary care in a post-Covid world Will continue to use. report. The future looks promising, but it holds challenges and opportunities for solutions, which largely depend on gaining insights from patient analysis.
Measuring Pulse: Analytics Power Patient360
Rohit, a patient from rural Tier-II city, has started teleconsultation to overcome his chronic pulmonary disorder. Today, he volunteers multiple sources of data in an increasingly physical world. Rohit adds genomics, profile and environmental data, dietary information and grocery expenses, and medical history to his digital application suite. As her condition progresses, her care team helps combine biomarker (step count, lung capacity, etc.) data and a crystallized view of her insurance plan, while information relating to medical expenses and income-brackets emerges. Is. Through long-term care, Rohit’s in-app behavior, responsiveness to digital marketing, and large online consumption footprint contribute to a complete patient 360 view, which enables close-care monitoring beyond consultation. His care team remotely devises a personalized care plan and schedules visits, while Rohit tracks his progress through simple readings. Going forward, these analyzes will be strengthened by wearable IoT technologies including smart gloves and haptic devices, driving a larger trend towards ‘bionic humans’.
Moonshots—What Does the Future Look Like?
The future trend toward hyper-personalization, powered by this Patient360 data. First, robust analytics will accelerate digital twin technology for humans, which holds promise in delivering personalized care. By virtually modeling Rohit’s internal systems to create a digital replica of him, care providers can create predictive pathways to discovery and advanced treatment. Insurers can analyze and optimize their insurance plan by analyzing similar-cluster profiles, while their care provider can detect disease predisposition and attempt condition-prevention through guidance on diet, meditation and exercise. may optimize long-term care for
Second, advances in machine learning have shown that AI systems will transform the value chain, from matching patients with clinical trials and analyzing images in screening programs to computer vision-aided diagnosis and passive monitoring. Biotech firms have demonstrated AI’s ability to modify drug discovery, with many AI-designed molecules reaching human clinical trials in less than 12 months, according to Clinical Trials Arena Research. Whereas the typical search cycle is 4.5 years. The key to unlocking the full effects of AI will be widespread 5G adoption: GSMA Intelligence estimates that 5G connections in India will reach “6% (72 million) of the total population by 2025 and 93% by 2040”. While the GSMA estimates that it will contribute $4. billion in GDP in the overall health sector between 2025 and 2040, it will enable the transmission of massive amounts of streaming data and real-time analysis of individual patients to improve diagnosis and cost savings.
Finally, as in the consumer goods sector, hyperlocal capabilities will boost ease of use and frequency. The rise of home care and medical fulfillment, projected to grow at a 21.9% compound annual growth rate (CAGR) by 2026, will fuel radial utilization and retention, according to a MordorIntelligence analysis.
challenges
To stabilize ECG companies need to accelerate nascent intelligence capabilities around health data. As IoT devices increase in affordability, reach, and sophistication, companies are flooded with rich edge data, but are only starting to provide strong analytical insights. For example, Rohit records a wealth of data streaming from his pulse oximeter and BP monitor to Apple Health and GoogleFit, but the firms have yet to fully leverage their data to enable physicians to make predictive diagnoses. Can go In its service, we will oversee consolidation towards a connected ecosystem in four major emerging plays in India: knowledge dissemination, consultancy, e-pharmacies and digital medical science. Firms can anticipate activity through partnership or acquisition which realizes a one-stop solution offering multiple services. Driven by detailed patient analysis, the lines between payer and provider will blur as the ecosystem merges to focus on long-term care and continued patient retention.
Rajeev Gupta is the Managing Director and Senior Partner of BCG. (With inputs from Sripradish Kapikad, Platinian Associate Director, and Surya Giri, Platinian Senior Engineer, BCG)