New Delhi: India’s Twitter rival – microblogging site Koo – became the top app in Brazil, 48 hours after it was launched in the South American country, the company said in a press release on Monday.
Ku said its multilingual app entered Brazil when it added Portuguese as a language option. The company’s release didn’t specify when the app was launched for the Portuguese-speaking market, but did detail that it had been downloaded more than a million times within two days in Brazil alone. Koo is now available in 11 languages.
November 18 post on the blog site medium – Attributed to Koo co-founder Mayank Bidawatka – talks about Koo’s launch in Brazil, a country over 160 million Internet users.
Post They say, “Only 20% of the world’s people speak English. 80% of the world’s people speak the native language of their land. Most global products have an experience broken down into languages. No one has yet created a language-composite experience to express and connect with the world… We have seen a gap that can be addressed all over the world. That’s the insight behind Ku.”
Since launching, “Koo has recently seen 2 million Koos (or posts) and 10 million likes within 48 hours, by users only in Brazil”, states the November 21 press note, launched in Brazil. By announcing
Koo CEO and co-founder Aprameya Radhakrishna said in the same press note, “It is great to have the top app in both the Google Play Store and Apple App Store in Brazil within 48 hours of being known in the country. Proof that we are solving a problem for native speaking users not only in India, but around the world.”
Mayank Bidawatka said: “We are proud to have started the ‘Make in India, Make for the World’ movement in the tech manufacturing space.”
Koo added that it now has Brazilian celebrities on its platform such as singer Claudia Leitte, actor Babu Santana, writer Rossana Herman and media company Choqui.
It added: “Koo is looking to further strengthen its position globally by making the app available in more countries and launching in multiple global languages.”
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