The meta platform on Tuesday announced a series of new ad formats aimed at creating new revenue streams for short video and business messaging products, which have been identified as keys to growth this year.
one in blog Post, parent company of Facebook And instagram said it is starting testing for a new skippable “post-loop” video ad format, which is meant to run after TIC Toc-Like the short video product reel, which he is promoting fiercely.
another new Answer The format features horizontally scrollable carousel ads, which can display between two and 10 images on the bottom of a reel, the post said.
Describing the company’s business strategy at a press event, meta Officials said the new format could entice makers of reels in ways to make money from ad placements next to their videos.
“Our goal is to be able to provide tools and monetization opportunities as you are continually following your creator on our platform,” said Nada Stirat, Meta’s vice president of global business group for Americas.
Officials also touted ads that open direct chats between businesses and potential customers, saying Meta can now use artificial intelligence To optimize whether ads target new customers or those most likely to make a purchase.
Similarly, artificial intelligence will power the selection of ads shown in users’ Instagram feeds, the company said, citing internal research involving 400,000 advertisers that said the approach produced more user purchases than other feed ads. did.
The blog post states that Meta is also opening up new places for advertising on Instagram, including the ‘Explore’ tab that users see when they search in the app.