Instagram reels are the new billboard. And the king’s firefly made people crazy

A screengrab of the Firefly Challenge by Badshah on YouTube.

Form of words:

wooChicken not cleaning up her WhatsApp chats with evidence of marijuana consumption, Bollywood celebrities dancing to Badshah’s latest song firefly,

Katrina Kaif, Anushka Sharma, Alia Bhatt, Tiger Shroff, Ayushmann Khurrana, Varun Dhawan, Sidharth Malhotra – every other A-list celebrity has found excitement in the beat of the song and is making answer Demonstration of the ‘hook’ stage. Thanks to them, now every second video on Indian Instagram is of people dancing firefly,

Don’t get me wrong, the ‘hook’ step is fun and so is the song, but this celebrity endorsement of the song doesn’t sound organic at all.

trend, apparently started by Badshaho she herselfhas made the song a smash hit. While this may be the first instance where celebrities have been used to create a reel trend, it certainly won’t be the last.

The performance of songs is no longer dependent on the film, the star is dancing, if this one Chili Top 10 songs or those that have won the Filmfare Song of the Year award, it matters whether your song is trending on the reels or not. reel is new Board Chart.


Read also: How the Instagram Reel is a Mirror of Modern Racism in India


reel trends

Songs now make a home in your mind, not by how often you listen to a particular track on the radio, cafe, bar or pub, but in the number of tracks you’re scrolling through on a given day. How many reels are made?

With short video formats of 1 minute fast becoming the most snackable content online, music is becoming an integral part of meme making. Take Dua Lipa for example levitating, which has inspired many video memes. In fact, according to BoardThe rise of the song can be largely attributed to the momentum it has gained on TikTok. maybe that’s what can be said Live By Kid Laurie and Justin Bieber, a song that became popular through a very famous meme format. It became such a sensation that the meme format was incorporated into a puma Advertisement for Kareena Kapoor Khan. Megan The Stallion girl in the hood The song also started the hot girl shit trend that had ruled the internet for a while.

The reel trend can be traced back to 2012’s Culture, which created Popular Social networking service by Vine. The platform enabled users to create six-second long videos that were a significant contribution To the world of memes. Actually, like the reels today, it also had a role in making the music viral. One of the most striking examples is the song by the hip hop group Finatix. don’t leave that thun, which was paired with “Twerk” popularized by Miley Cyrus.


Read also: Instagram is dead. the reels killed it


Bollywood’s new obsession with firefly

Back home, up-and-coming independent music producers are resorting to making music memes a trend online. Who can forget last year’who was in the rosodeMeme by Yash Raj Mukhte? or ‘how to make’ ritviz The song in the 2-minute meme by Anshuman Sharma, which was shared by Ritvij himself. Both Mukhte and Sharma have toyed with the idea of ​​melding memes or giving funny instant remix tutorials for various artists. Actually, Yash Raj Mukhte himself Is Be a meme, people joked that he’s trying to find an opportunity to appropriate every other meme out there.

in this article Vice President, a music marketing professional said that the popularity of songs through short videos had become especially popular during the lockdown. professional too Claimed That he is looking for ways to market music through memes in an organic way.

Making songs viral using reels for Bollywood should be an easy project. Now that dance challenges have become extremely popular on the app, Bollywood ‘hook’ steps could be even more spectacular.

The easy ‘hook’ steps have been the ‘baat’ of the Hindi film industry for a very long time, yet my memory fails me, but I can’t remember the funnier ‘hook’ step recently.bidi jaleliFrom ‘Omkara (2006),’oo go go‘Pyaar Kiya To Darna Kya’ (1998), ‘lungi dance‘ from Chennai Express (2013) or dark glasses (Remix) From Baar Baar Dekho (2017), which made people get off their chairs and dance at parties just to ‘hook’ step. Perhaps firefly Saroj Khan-style choreography can revive and give us more delightful ‘hook’ steps to practice wedding sangeet,

In the meantime, stay tuned for more celebrity trends, endorsements and more. Reels are the new billboards, and music producers are on their way to conquering them.

Thoughts are personal.

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