New Delhi Intel today announced the launch of its 13th generation processor lineup in India. The lineup consists of six unlocked processor models across the entire lineup of 22 processors, the company said in a statement. The lineup will be available to desktop PC builders, and Intel has featured it in 125 reference designs of desktop PCs globally.
The company unveiled its new generation of chips globally on September 28, shortly after the unveiling, a day after rival processor maker AMD unveiled its Ryzen 7000 series globally. In its global performance, Intel said its new generation of processors will offer a 41% improvement in multi-threaded performance over its previous generation — which is important for multitasking.
The company’s new chips also come with a new motherboard series, the Intel 700, on which the company says its new processors will work best. The new chips are also built to make the most of the DDR5 RAM standard, although it will also work with DDR4 memory. This is in contrast to AMD’s offerings, which would require a new generation motherboard with DDR5 memory and an AM5 processor socket to work.
At its launch event, Santosh Viswanathan, managing director of sales and marketing at Intel India, told Mint in an interview that the company is anticipating a growing enthusiastic interest in PCs, even as industry analysts rave about consumer demand and There is a drop in discretionary spending. Lines up with macroeconomic headwinds and saturation of consumer devices after two years of sustained growth through the COVID-19 pandemic.
Viswanathan said Intel has seen an increase in demand for premium PC components, which cost around $600 (approx. 50,000), through the current year.
However, industry reports have warned of a slowdown in global PC shipments. A Gartner report dated June 30 has forecast a year-on-year decline of 9.5% in the PC segment in calendar year 2022. A September 19 report by market researcher Canalys said PC shipments in India, which include laptops, desktops and tablets, fell below 5 million units. For the first time in four quarters – after two years of growth buoyed by demand for large screens and devices for remote working and education.
While analysts consider this improvement to be natural, the report said that the quarterly shipment figure is a reflection of the decline in organic consumer demand in the country.
catch all technology news And updates on Live Mint. download mint news app to receive daily market update & Live business News,