Astrology

Jeep to launch two new SUVs in India to increase sales

February 25, 2022
Bharat Times

Jeep will launch the Meridian, a mid-size, three-row SUV that will be built in India, and the Grand Cherokee, which it will assemble in the country – a move that the company hopes will make its vehicles more competitive. ,

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Last year, Jeep India said it would invest $250 million to launch four SUVs in one country.

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Last year, Jeep India said it would invest $250 million to launch four SUVs in one country.

Stelantis’ Jeep will launch two new sport-utility vehicles (SUVs) in India this year to boost sales in a market where it has struggled to establish a meaningful presence. Jeep will launch the Meridian, a mid-size, three-row SUV that will be built in India, and the Grand Cherokee, which it will assemble in the country – a move that the company hopes will make its vehicles more competitive. , “We need to grow in India, we need to put all our focus in India,” Jeep chief executive Christian Meunier told reporters in Mumbai.

Jeep, which has less than 1% share in India’s car market, said last year that it would invest $250 million to launch four SUVs in a country where rivals Hyundai Motor and Kia Motor will come with more affordable vehicles. dominate the segment. Meunier said he is “not happy with the volumes in India” but will not reduce the price of vehicles just to increase the company’s market share.

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The Jeep CEO said he is “not happy with sales in India” but will not reduce the price of vehicles just to increase the company’s market share.

He said he wants Brazil to be the benchmark for sales in India – Jeep sells 15,000 SUVs a month in the South American country across three models, compared to less than 1,000 SUVs a month in India where it competes with the Compass. and sells Wrangler SUVs. “We are not investing all this money in India to not be successful. We are not here to lose, we are here to win,” he said.

While Jeep is working on electrifying its portfolio by 2025, Meunier says it will bring electric vehicles to India only when the country is ready. India is pushing automakers to build clean fuel vehicles in an effort to reduce its oil import bill and reduce pollution, but sales of electric cars have been slow. This is mainly due to the high cost of batteries and inadequate public charging infrastructure.

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