A joint venture between billionaire Mukesh Ambani’s Reliance Industries Limited (RIL) and energy supermajor BP announced the inauguration on Tuesday. their first petrol pump which offers multiple fuel options, Including EV charging infrastructure.
Reliance BP Mobility Limited (RBML) launched its first Jio-BP branded mobility station at Navade, Navi Mumbai, both the firms said in a joint statement.
“Working in a challenging pandemic-hit environment, Jio-bp is bringing in a network of world-class mobility stations that offer multiple fueling options to the customers,” it said.
The firms said that Jio-bp will provide an unmatched and unique customer experience.
In 2019, BP bought a 49% stake in over 1,400 petrol pumps and 31 Aviation Turbine Fuel (ATF) stations owned by Reliance for $1 billion.
Reliance’s existing petrol pumps have since been transferred to a joint venture, which plans to increase them to 5,500 by 2025.
Reliance holds the remaining 51% stake in RBML. RBML has already got Marketing Authorization for Transport Fuel.
India’s auto fuel retailing is dominated by public sector oil companies, which hold the majority of the country’s 78,751 petrol pumps. RBML has 1,427 outlets while Rosneft-backed Naira Energy has 6,250 pumps. Shell has 285 petrol pumps.
“The existing network of over 1,400 fuel pumps will be Jio-bp. rebranded asIntroducing a new range of customer value propositions in the coming months,” the statement said.
India’s market for fuel and mobility is growing rapidly. It is expected to be the fastest growing fuel market in the world over the next 20 years.
“Jio-bp mobility stations are designed to help meet this growing demand and are ideally located for customer convenience. They bring together a range of services for consumers – including additional fuel, EV charging, refreshments and meals, and plans to offer more low-carbon solutions over time.”
The joint venture plans to leverage Reliance’s vast presence and deep experience in consumer businesses across India, with hundreds of millions of its customers in Jio and Reliance Retail, and BP in high-quality differentiated fuels, lubricants, convenience and advanced low carbon Has extensive global experience. mobility solution.
“Instead of regular fuel, Jio-bp mobility stations across the country will offer additional fuel at no additional cost. The fuel offering will include internationally developed ‘ACTIVE’ technology, which is critical to helping keep engines Forms a protective layer on the engine parts. Clean,” the statement said.
Jio-bp will also set up a network of EV charging stations and battery swap stations at its mobility stations and other standalone locations – mobility points. The joint venture aims to become a leading EV charging infrastructure player in India.
“The heart of the convenience offering is providing refreshments to the customers visiting through Wild Bean Cafe. India’s largest retailer, Reliance Retail, a 24×7 shop partner for daily necessities, snacks and confectionery. Wild Bean Cafe BP An international on-the-move brand from the U.S., will serve its signature coffee with a mix of regional and local cuisine including masala chai, samosas, upma, paneer tikka rolls and chocolate lava cakes.
Jio-bp will offer a network of express oil change outlets at its mobility stations, in partnership with Castrol, that will provide free vehicle health check-ups and free oil-change service through professionally trained experts. Every 2-wheeler customer who purchases Castrol Lubricant at Express Oil Change Outlets will be able to avail oil change service at no cost.
In addition to these new value propositions, Jio-bp ensures end-to-end automation-backed ‘quality and quantity’ assurance, whereby every customer gets full value for every rupee spent on Jio-bp mobility stations.
Exciting new value propositions such as dynamic pricing, instant discounts, happy hour plans, flexible and uniform digital payments implementation across the network are also coming to create an unmatched customer experience.
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