New Delhi: Reliance Industries-backed JioCinema has signed cricketer Suryakumar Yadav as its brand ambassador. The over-the-top streaming service is owned by Viacom18 Media Private Limited, a subsidiary of TV18.
The association will take forward its initiative for the Indian Premier League (IPL), the company said in a statement. JioCinema is the digital streaming partner of IPL. Yadav is managed by Rise Worldwide, which is also backed by Reliance Industries Limited.
“Yadav has been one of the highest run-scorers in white-ball cricket over the last 18 months, and will deepen the digital proposition of the OTT platform and fan engagement this IPL,” the company said in its statement.
“I am delighted to collaborate with them for the upcoming season of the Indian Premier League. JioCinema is revolutionizing the digital viewing experience for sports fans around the world with its world-class presentation that is affordable and accessible,” said the cricketer.
Viacom18 Sports CEO Anil Jayaraj said, “Suryakumar Yadav represents world-class innovation, unmatched thrills and the need to entertain and engage fans. That gives consumers the whole nine-yard game.”
The 2023 season of the Board of Control for Cricket in India (BCCI)-owned league will begin on March 31, with Gujarat Titans taking on Chennai Super Kings in Ahmedabad.
Reliance Industries has paid $2.7 billion, or 23,757 crore, taking it away from Disney, which previously had the digital rights for its platform Disney Hotstar, for the IPL streaming rights for the upcoming five editions of the tournament.
In the current rights cycle (2023-2027), BCCI will broadcast around 410 matches in India for which it has sold media rights 48,390 crores.
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