Lenskart backed Neso Brands raises around ₹775 cr in seed round

Nearby Eyewear House Neso Brands The company on Monday informed about Rs 775 crore in its seed fund from several investors including KKR, SoftBank, Alpha Wave Global and Temasek.

Neso, a subsidiary of Lenskart, intends to partner and invest in consumer eyewear brands worldwide and develop these brands by leveraging the synergies in the Lenskart Group to accelerate international expansion. Piyush Bansal, CEO, Lenskart, said in a statement, “With this investment in Neso Brands, we aim to accelerate our mission of transforming the way people see and experience the world. It is our firm belief that today’s Eyewear brands will not be brands. The future. And Neso is our initiative to partner with founders globally to help build the eyewear brands of the future.”

Neso appoints new CEO

Neso Brands, founded in 2022, also announced that Bjorn Bergström has joined the founding team as CEO.

“By investing in the most promising new brands in the industry and leveraging centralized resources in technology, manufacturing and distribution, Neso Brands will be uniquely positioned to scale the eyewear brands of the future. I look forward to leading the company on this.” Traveling and working closely with our investors and partners” said Bergstrom.

Prior to joining Neso, he served as Chief Development Officer and Interim Chief Product and Technology Officer for global fashion brand NA-KD. Out of Sweden and launched in 2016, NA-KD has expanded to over 100 markets and reached net sales of over USD 200 million in just five years.

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