The mere mention of Lionel Messi’s name is enough to shake the crowd. On or off the field, Messi’s name and presence are as real as his footballing talent.
Messi has been the face of several brands that use the star power of Argentine talent to the advantage of their brand in an effort to establish a cognitive resonance in the minds of the population by using the PSG star’s ubiquitous likeness.
Messi’s biggest sponsor Adidas and other world-renowned companies such as Pepsi and Lay’s Chips capitalize on the sense of illusion created by Messi by showing him in creative scenarios that fans of the little magician yearn to see.
But, the 7-time Ballon d’Or winner has yet another joyous announcement for followers as Rosario’s boy is all set to appear on a television show.
The Argentine TV show ‘Los Protectors’ (The Protectors), available on the Star Plus platform in the South American nation, has roped in Messi to appear in the second season of his show, which is garnering a huge audience.
The show’s second season has been shot in multiple locations, and the Messi scene was shot in Paris, where the Argentine captain conducts his business at club level.
The producers of the show tweeted pictures of Messi on the sets during the shoot as the scene was completed a few days back.
The promo shows the cast and crew of the series welcoming and chatting to Messi on set as they toasted the new union over champagne.
The second installment of the series will release in the year 2023 when fans of the Copa America champion will get to see his idol on screen.
Messi has been in great form lately as he showed some old performances against the Italian team in the final, helping the South Americans win 3-0 in the evening and open the CONMEBOL-UEFA Cup of Champions. And that was followed by a surprise 5–0 win against Estonia in which he scored all five goals.
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