Lamborghini India organized a 3-day community campaign event.
Lamborghini India on Monday organized a 3-day community drive of 50 Lamborghini cars from Gurugram (Haryana) to Charabra in Himachal Pradesh.
Last month, super luxury carmaker Lamborghini said it aims to hit triple-digit sales in India and plans to launch the model in the country along with other countries, a company official said on Wednesday.
Currently, the Italian company is selling around 52 cars in India and is enjoying market leadership in the super-luxury segment, with a price tag of over Rs 2 crore.
“We are looking for triple-digit sales in the super-luxury segment in India. We are currently selling around 52 cars in the country,” Lamborghini India Head Sharad Agarwal told reporters at the launch of the Huracan STO super sports car.
Due to the pandemic, sales of super-luxury cars have declined by 30 per cent in 2020, Agarwal said, adding that the company expects to reach 2019 levels of sales of around 270 cars in 2021, which is the first This is in line with the trend observed in the half yearly. Year.
The official said that the sales of super-luxury cars peaked in 2018 and around 320 cars were sold in this category.
“We aim to consolidate our market share in the super-luxury segment. We are already the market leader in this segment,” he added.
Agarwal said the eastern region, which includes West Bengal, Bihar, Jharkhand, Odisha and the northeastern states, contributed 14 to 15 per cent of India’s total business. Most sales are generated in the South, followed by the West and North.
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