Madame Tussauds will open in Noida in a new avatar
The world’s biggest wax attraction is returning to serve its fans in a new avatar at Madame Tussauds, DLF Mall of India in Noida. The attraction will be known as Madame Tussauds India, and it will allow fans to get up close and personal with their favorite celebrities, as well as experience their most iconic moments of fame thanks to the 360-degree sets and state-of-the-art technology. The new venue at DLF Mall of India, Noida will feature around 50 figures of prominent Indian and international personalities from sports, entertainment, history and music.
Madame Tussauds first opened its doors in London in 1835, and the company has a history and heritage of over 200 years. Each figure at Madame Tussauds is created by sculptors who use techniques similar to the famous Marie Tussauds. It takes an artist at least 12 weeks to create a single life-like figure, and during that time they document 500 precise body measurements, comb through real hair strand by strand, paint to create skin tone. Countless layers, and many more. This whole process contributes to the incredible similarity that has made Madame Tussauds famous around the world for over two centuries.
The world famous wax attraction was first opened in Delhi in 2017 at Connaught Place. The last Madame Tussauds in Delhi successfully celebrated many years of experience of a stupendous fame through its star-studded gallery. Madame Tussauds India’s new location at DLF Mall of India, Noida, will provide guests a safe, star-studded experience with comprehensive COVID protocols.
Rob Smith, Divisional Director, Midway Asia Pacific, Merlin Entertainments Group, expressed his optimism about the Madame Tussauds reopening in India, saying, “We are thrilled to be back and bring back the legend of Madame Tussauds culturally. Really excited to bring – The rich land of India. Our wax attraction will open a new chapter of entertainment for the population of India at large and serve them with the experience of ultimate fame and take them to the red carpet. India for us An important market, and the re-opening will pave the way to entertain guests at our luxurious new location and give our guests the ultimate celebrity experience of visiting the world famous wax attraction, as Indian travelers to foreign destinations. Coming back, we hope that Madame Tussauds India will serve as their gateway to Madame Tussauds counterparts in other cities around the world.”
Speaking on the return of Madame Tussauds to India, Anshul Jain, General Manager – Merlin Entertainments India Pvt. Ltd. said, “Our attractions in Delhi were well received by visitors and helped Madame Tussauds gain significant awareness in India. The pandemic in 2020 dealt a significant blow to the entire entertainment industry. Madame Tussauds in India has successfully weathered the adversities brought on by COVID-19 and is geared up with an exciting and more enjoyable customer experience. We expect the launch of Madame Tussauds at DLF Mall of India to herald a resurgence for the entertainment industry as a whole. Furthermore, we are delighted to be a part of the DLF team and look forward to creating a more fun experience with our customers at DLF Mall of India.”
Speaking at the inauguration of Madame Tussauds at DLF Mall of India, Noida, Pushpa Bector, Executive Director, DLF Retail, said, “We are thrilled to bring the global entertainment experience, Madame Tussauds wax attraction, to DLF Mall of India, Noida. We aim to bring tailored experiences to our target audience and make lifestyle changes for the people of NCR.Madame Tussauds is a reputed brand that has captured the imagination of audiences across the globe.Thoughts of our customers Continue to innovate in what could be a new retail by expanding our horizons to all age groups.”