Maruti plans to incorporate AI platform of start-ups to enhance their digital sales experience.
Maruti Suzuki India Limited has announced an investment of around Rs 2 crore in Artificial Intelligence (AI) start-up firm Sociograph Solutions Pvt Ltd. The company says the investment is part of the company’s initiative to support start-ups with promising mobility solutions. The company has also confirmed that as part of the investment, it will get access to the start-ups’ Dev.AI visual artificial intelligence platform, which will be integrated into the company’s digital sales platform to further enhance the customer experience.
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“Our investment in SSPL demonstrates our determination to improve business metrics using contemporary technology. The Maruti Suzuki Innovation Fund has been set up with the objective of investing in early stage start-ups that are part of Maruti Suzuki’s programmes. Our intention is to encourage innovation and foster the entrepreneurial spirit of start-ups. We strongly believe in the philosophy of ‘Innovate – Collaboration and Co-creation’ to develop solutions for industry and society,” said Hisashi Takeuchi, MD & CEO, Maruti Suzuki.
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We are Maruti Suzuki India Limited Hakuhodo Inc. GHV Accelerator Mumbai Angels Network is thrilled to be supported by the IIIT Seed Fund.#customer experience #AI #digital transformation pic.twitter.com/Q8UQkfsZX4— DaveAI (@Socio_Graph) 8 June 2022
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The new AI platform is said to be capable of analyzing the customer journey and optimizing the product discovery experience in real time. The system also claims to offer the industry’s first 3D visualization, which is said to help improve the customer experience.
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“We are fortunate to be associated with a market leader such as Maruti Suzuki at an early stage of our start-up journey. This collaboration has helped us immensely not only by validating our concepts, but also in learning and imbibing the skills that are required to grow our operations in a sustainable manner,” said Shriram PH, Co-Founder & CEO and Dr. Anant, Co-Founder and CTO Dave.AI
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