Santosh Iyer, MD & CEO, Mercedes-Benz India, during the launch of the new Mercedes-Benz AMG E 53 Cabriolet, at Aerocity in New Delhi, Friday, Jan. 6, 2023. , photo Credit: –
Retaining its leadership position in the country’s luxury car segment for the eighth consecutive year, Mercedes-Benz India has said it will now focus on the top end of the luxury car market in 2023 to consolidate its position.
The company also announced plans to introduce 10 new products in 2023, including some electric vehicles.
Mercedes-Benz India on Friday introduced the Mercedes-AMG E 53 4MATIC+ Cabriolet, the first Cabriolet in AMG avatar in India, saying the new models were aligned with the company’s 2023 motto: ‘For the extraordinary’ Desire’
“We will focus on the top end of the luxury car market where demand is high,” Santosh Iyer, managing director and CEO of Mercedes-Benz India, said in an interview. “We are playing where the growth is. We are targeting double digit growth in 2023 and want to surpass the sales numbers we achieved in 2022,” he said.
In the calendar year 2022, the company delivered 15,822 cars to customers, registering a sales growth of 41% over the previous year. About 21% of these were top end luxury cars.
“2022 has been our ‘best year ever’, as more customers than ever have chosen Mercedes-Benz. This stupendous growth has been driven by new products, best ever production year despite continued supply constraints, future retail success, support from our franchisee partners and trust of our discerning customers,” said Mr. Iyer.
“Apart from increasing sales, we have made an indelible mark on India’s electrification road map with local assembly of the EQS 580 4MATIC and expansion of our fast-charging infrastructure. 2022 lays a strong foundation for our new business model, our EV roadmap and reiterates our strategy to drive sustainable profitable growth while making the brand more desirable to our customers.
“Based on these… fundamental pillars, Mercedes-Benz India will focus on the traditional strength of the three-pointed star, striving to make it more desirable, at the forefront of the luxury car landscape in India. He said the ‘motto’ for 2023 combines the elements of ‘desire’ and ‘extraordinary’.