M&Ms, Tata Motors aim to strengthen product line, manage chip shortage effectively next year – Times of India

New Delhi: Riding on the success of its recent model launch, domestic auto major Mahindra & Mahindra and Tata Motors Looking to further strengthen our product portfolio in 2022. The two companies are also looking at ways to better handle semiconductor shortages next year so that the impact on production is minimized.
“We aspire to be the number one player in the core SUV segment, and the success in our product portfolio including the all-new Thar, XUV300, Bolero Neo and the phenomenal response we have received for the XUV700 is a sign that we are on the right track, Rajesh Jejurikar, executive director (auto and farm sector), Mahindra & Mahindra (M&M), told PTI in an interaction.
He added that the company has already announced the launch of 13 new products by 2027.
“Next in line is the new Scorpio, which should be out next year, which will be our immediate focus,” Jejurikar said.
He added that the automaker has seen a strong demand rebound especially for original, authentic and differentiated products.
“Current indications are positive, but overall the PV industry will have to continue to manage issues related to commodity price inflation, increased freight costs and supply chain disruption next year,” Jejurikar said.
Noting that chip shortages are a global issue affecting many industries, he said the situation has certainly improved over the past few months, but it is still very dynamic.
“We are monitoring the situation closely and doing our best to manage it in the short term,” Bye President of Motors (passenger vehicle business unitShailesh Chandra said the company will take definite action in the near term to mitigate the effects of supply chain bottlenecks through an agile, multi-pronged approach to address supply bottlenecks and run its savings program more efficiently. has been
“In parallel, we continue to pursue our future-friendly initiatives to digitally transform the customer experience and strengthen our lead in sustainable mobility,” he added.
Chandra said that in 2021, the company refreshed its new Forever portfolio with the launch of the Dark Range, Tiago NRG, Safari #Gold.
“We also launched India’s first sub-compact SUV – Punch, which has been very well received. This year we registered a decade high sales in passenger vehicles and highest ever quarterly sales in electric vehicles We are sure that a very broad appeal across consumer segments, which is also reflected in our market share (YTD FY22) of 11 per cent, up from 7.1 per cent in the same period last year,” he added.
Leading the EV front, Tata Motors has made a tremendous progress with over 75 per cent market share and has further mainstreamed the segment with the launch of Tigor EV in the passenger EV segment. Xpres-T EV For the fleet segment, Chandra said.
“This year the focus has been on engaging customers as we ramp up production while carefully addressing supply side challenges to meet demand,” he added.
Jejurikar said 2021 has been an important year for M&M.
“We had a strategy at the beginning of the year, which was aimed at creating value and accelerating core growth for the company. We had decided that we would like to market the authentic SUV with an unmatched presence and adventure-ready capabilities. , which will help our customers to ‘explore the impossible’, which is also our brand objective.”
Jejurikar said the company also wants to be a leader in the LCV segment.
“We will work to consolidate our market share and have a strong pipeline of products that we will work to bring to market. At Last Mile Mobility (LMM), we are aiming to be the number one player in the electric three.” Hai-Wheelers and next year our focus will be on expanding our sales and service network, increasing capacity and working on building strategic partnerships.”

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