Bangalore The COVID-led tectonic shift to digitize everything from education and healthcare to shopping and other lifestyle needs has driven businesses globally to embrace technology in all areas of operations. Human resource processes, too, have seen a never-before-seen change in digital during the pandemic. From hiring the right talent to skilling, companies launch digital interventions to adapt to the changing times.
For example, e-commerce major Amazon launched its Virtual Recruiter, an Android-only, Alexa-enabled initiative to help candidates prepare for the selection process and access training resources to access all relevant information about the company. be able to help. “Virtual Recruiter is a step towards making the candidate experience seamless and seamless,” said Raj Kaza, Director, Talent Acquisition, Consumer, Asia-Pacific, Amazon.
“We are excited to launch this Alexa skill that will serve as an on-demand hiring assistant and help candidates with authentic information about Amazon and help them prepare for their desired roles,” he added. said.
At data science and artificial intelligence engineering firm Trendance, technology played a key role in the hiring process to triple its headcount to 1,200 employees since the outbreak of Covid. It plans to hire another 1,000 people by the end of 2022.
“To modernize our people management ecosystem, we are actively investing in platforms such as SAP SuccessFactors, a ‘hire-to-retirement’ human capital management platform, where every step of our human resources process is seamlessly The platform enables us to rapidly hire, engage and on-board candidates,” said Saurabh Upadhyay, Chief People Officer, Tradesense.
Amazon and Trendense are not alone. Most of the new age companies are investing in technology-enabled virtual hiring tools to streamline the process and make it more sustainable, smart and efficient.
Software-as-a-service startup Zoho has enhanced its cloud-based HRMS solution, Zoho People, with exclusive features to identify and recruit talent. “KRAs, goals and objectives can be easily tagged so that new employees know what to expect from their job and job demands… Easily on-boarding progress via HR intuitive reports You can track it without sending emails back and forth.” Rajendran Dandapani, director, technology, Zoho, said.
Similarly, Fractal Analytics, which has hired around 2,400 employees since the pandemic, began issuing QR code-enabled access to their offer letters and relevant messages.
“One of the unique propositions that Fractal has designed for all its incoming employees is a dedicated pre-boarding engagement platform called Pathfinder. Through this, the visiting employees can learn more about Fractal’s culture, the work we do, as well as snippets about policies, 360-degree virtual office tours, case studies on real-world problems, and a first look at many other features.” Rohini Singh, Chief Public Officer, Fractal Analytics.
However, HirePro, an AI-based recruitment solutions provider, said that many candidates have faced hurdles during the recruitment process due to insufficient back-end infrastructure for virtual interviews and assessments, as the organization has come up with temporary solutions after the COVID outbreak. rested on. The study showed that only four out of 10 employers had virtual hiring tools to detect impersonation.
To address the challenges, many companies have now invested in technologies to enable smart virtual hiring.
For example, Unilever has deployed US-based Hireview’s AI-powered assessment tools, saving £1 million annually, and reducing recruitment times by up to 75%, in addition to achieving hiring diversity. HireVue has a proprietary algorithm to identify suitable candidates for a specific task by analyzing their vocabulary, speech patterns, body language, intonation and facial expressions.
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