The digital space, called “Nickelland”, allows players to outfit their avatars with exclusive Nike products. (Image: Reuters)
The global metaverse market is expected to reach $6.16 billion in 2021 and $41.62 billion by 2026.
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- Last Update:November 19, 2021, 15:36 IST
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Nike on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, which has become one of the first big brands to enter the “metaverse.” The digital space, called “Nickelland”, allows players to dress up their avatars with special Nikes. products and it’s free for anyone to visit Roblox.
Visitors can currently play “Tag”, “The Floor Is Lava” and “Dodgeball” on the platform, which lets creators design their own mini-games from interactive game content. Following a buzz in the metaverse, tech industry Facebook change your name meta, is a shared virtual world where people as avatars can interact with others, enjoy concerts and shop digitally.
Global metaverse According to research firm Strategy Analytics, the market is expected to reach $6.16 billion in 2021 and $41.62 billion by 2026.
The sportswear maker said, “Nike created this bespoke world with the backdrop of its world headquarters and within the immersive 3D space of Roblox, building on its goal to transform sports and play into lifestyles.” At NIKELAND, visitors can use the accelerometer in their mobile device to transfer offline movement to online play, allowing for real-life movement in digital space.
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