With Tata Motors launching the Nexon EV Prime, Max and now the Tiago EV in 2022, we wondered why the automaker is sticking to EVs and if there are any plans to venture into hybrids any time soon. This is the Head of Marketing, Tata Motors. Vivek Srivastavatold TOI Auto in an exclusive conversation.
Tiago EV launched at Rs 8.49 lakh
Responding to whether Tata Motors has any plans to introduce hybrid technology in its cars, Shreevats said, “Not at all. The reason is that hybrids are a transitional technology. It has been accepted across the world that United To meet the nation’s COP26 goals and beyond, electrification of the passenger industry is the only solution. Countries will not achieve those goals if they do not, so EVs are clearly the direction being adopted by all manufacturers around the world , which stands as a more sustainable mode of personal transport.
Shreevats firmly believes that hybrid technology will only be around for a few years before being phased out based on commitments made by countries and manufacturers. Then there’s also the matter of what’s more affordable to the consumer between an EV and a hybrid. For example, the Tiago EV can run 1,000 km for around Rs 1,100. On the other hand, its ICE counterpart will set users back around Rs 6,500 for covering the same distance.
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Vivek Srivastava, Head Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility
“In terms of technology, if you look at the customer benefits, with an EV you get a radically different level of running costs. We are talking about the running cost of Rs 1 to Rs 1.2 per kilometer. Whereas with a hybrid, the difference in running costs is slightly less than with an ICE vehicle. So customers need to make an educated guess, whether they want to invest in a technology that holds up well into the future or something that is more temporary. Srivatsa added.
However, low running costs and zero emissions do not automatically mean that EVs are carbon neutral. There are other factors to consider, such as the carbon footprint of building an electric car, how much it charges and its overall life cycle. In countries like India, charging an EV overnight would use more non-renewable energy from coal plants/high carbon intensity grids. In addition, given the limited availability of lithium-ion on the planet, hybrids could theoretically generate a greater number of lithium-powered electric vehicles in the long run because they require less capacity battery packs than pure electric vehicles. Is.
2022 Maruti Suzuki Grand Vitara Strong Hybrid
As per the targets of COP26, India has committed to reach 500 GW of non-fossil energy capacity in the next 8 years. The country is also focusing on meeting 50 per cent of its energy needs through renewable energy sources and a one billion tonnes reduction in total projected carbon emissions by 2030. India’s overall goal is to achieve net zero emissions by the year 2070.
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