The past few days have seen a lot of buzz around Apple, with the company opening its first India stores in Mumbai and Delhi. That said CEO Tim Cook met Prime Minister Narendra Modi and got observers excited about what lies ahead for the mega-brand’s Indian presence. Until now, our market has been dominated by Chinese smartphones, but Apple has seen its upper-end share grow at a pace that has taken it a long way to expand global sales volumes past saturation points in rich markets. suggests capability. Another change in the cards is India’s place in Apple’s global strategy. The company’s investment could double or triple in the next few years, Deputy Minister for Information Technology Rajeev Chandrasekhar said on Thursday. This is in line with reports of Apple aiming to increase its total Indian manufacturing by a quarter as part of its plan to reduce reliance on assembly units in China. Hence, in the years to come, we can expect more Apple products globally to sport the “Made in India” tag. This should draw global attention to our aim of becoming the world’s next big factory. We should not waste this propaganda.
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