Nvidia is looking to capitalize on intense competition among automakers to develop vehicles that can drive themselves and provide sophisticated entertainment and information to the humans on board.
see photosFirm working to put high-powered chips and software into vehicles
Nvidia is rolling out new technology to expand its reach in the automotive industry, including a virtual driving assistant that can park a standard car and a system to speed up training of autonomous vehicles.
Nvidia chief executive Jensen Huang said as part of its fall new product program centered around its “omniverse” simulation technology that the company will begin offering a system called Drive Concierge to automakers. It uses Nvidia hardware and artificial intelligence software to provide a variety of services, including an autonomous driving function that allows a human-powered vehicle to self-park.
Another extension of the Omniverse strategy will be a system called “Omniverse Replicator” that will simplify and accelerate the tasks needed to create a virtual world for training automated vehicles.
Nvidia, the world’s largest maker of graphics and artificial intelligence chips, has been pushing for years to expand the technology originally developed for computer gaming and graphics into the auto industry.
Nvidia now has $8 billion in booked automotive revenue over the next six years, which includes businesses from the automated trucking and robotic taxi companies.
Now, Nvidia is trying to capitalize on intense competition among automakers to develop vehicles that can drive themselves and provide sophisticated entertainment and information to the humans on board.
The firm is working to put high-powered chips and software into vehicles, and also sells technology that can create a highly detailed simulation of a factory to help manufacturers cut costs when building new plants. is, or an artificial universe for robotics or self-driving trucks to learn to drive.
Nvidia now has $8 billion in automotive revenue over the next six years, which includes businesses from the automated trucking and robotaxi companies, said Danny Shapiro, Nvidia’s vice president of automotive.
Several automakers, including Daimler AG’s Mercedes-Benz luxury vehicle brand, Volvo Car AB and NIO, have partnered with Nvidia to catch up with Tesla Inc.’s lead in software-driven features.
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Mercedes and Nvidia announced a partnership in June 2020 with Nvidia’s Nvidia Drive Orin AGX platform to develop a new generation of Mercedes vehicles, engineered to provide autonomous driving and other functions. The first of those Mercedes vehicles is planned for launch in 2024.
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