Last Update: May 05, 2023, 18:35 IST
There can be two variants of the company’s first foldable phone
The first OnePlus foldable is likely to focus on the premium segment and launch in limited markets.
OnePlus is set to be the next major brand to enter the foldable arena this year, and the company has already confirmed its launch plans for Q3. But so far we have not got any timeline in terms of the month when the OnePlus Fold might be announced.
Now, a reliable tipster suggests that the OnePlus Fold could launch in August, which is still three months away. OnePlus continues to expand its product ecosystem, which now includes smart TVs, smartphones, audio wearables and even fitness wearables.
The company has played a similar trick with its Nord series as well. But having a foldable in its arsenal is important not only for the brand’s progress, but also for it to thrive in a segment that has largely seen Samsung rule. As for pricing, OnePlus will have to play it smart and undercut other offerings in the market, especially from Samsung. Since this will be the first generation model, we expect the brand to slowly evolve with the finesse and polishing of the product.
Google has confirmed its entry in the segment with the Pixel Fold to be unveiled at the Google I/O 2023 keynote next week.
Oppo has its Find N2 fold device (only in China for now) and you also have brands like Tecno that want to standardize the segment. OnePlus has recently recognized itself in the premium segment, but it will be interesting to see which route it takes with the OnePlus Fold. The folded version is likely to be the OnePlus V Flip, as it was trademarked in China earlier this year.
OnePlus knows that India is a big market for its strategy, but we still expect the company to take a conservative approach, and most likely bring the OnePlus V Flip model to the country, which will take on the likes of the Oppo Find N2 Flip and the Samsung Galaxy Will compete with Z Flip Series.
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