Oracle signs F1 title sponsorship deal with Red Bull Racing News – Times of India

software giant Oracle is signed as the title sponsor of Neo-Taj formula One the champion Max Verstappen‘s red Bull The team in broadening the partnership the two sides forged last year.
The new deal, announced on Wednesday to coincide with the launch of Red Bull’s 2022 car, with which Verstappen hopes to defend his title, team will be named Oracle Red Bull Racing.

The Milton Keynes-based organization will make the most of Oracle’s cloud infrastructure to improve race strategy and engine development, including work on the team’s new 2026 power units, and help Red Bull drive greater fan engagement.
This will include applying artificial intelligence and machine learning technology to groom its junior drivers, and establishing the gaming partnership Oracle Red Bull Racing Esports, the team said in a statement.
Oracle’s increased partnership with Red Bull further raises the profile of US companies in Formula One, which was acquired by US-based Liberty Media in 2017.

Red Bull counts retail giant Walmart among its partners, while US-headquartered multinational Cognizant Aston Martin is the team’s joint title sponsor.
New York-based investment group MSP Sports Capital holds a significant minority stake in McLaren, while Dorilton Capital acquired Williams in 2020, making them the second US-owned team after Haas.
America, where the sport continues to gain popularity, thanks to Netflix The series ‘drive to survive’ is an important market for Formula One.
The country will have two races on the calendar this year, with the Miami Grand Prix scheduled for May, which will join October’s US Grand Prix in Austin, Texas.