With 36.5 million units shipped, the global PC monitor market posted flat results in the first quarter of this year, registering a growth of only 0.3 percent in shipment volumes compared to the same quarter a year ago.
In the midst of a tough market, Dell with 22.4 percent market share expanded its leadership position through its supply chain competency and commercial sales, IDC reports. Overall, the market was a tale of two halves – the commercial market grew by over 5 per cent while the consumer side declined by 5 per cent.
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Samsung also saw year-over-year growth, fueled in part by its leader position in the consumer monitor space. TPV, the owners of AOC and Philips, were hurt by a struggling Chinese market and events in Eastern Europe. Other commercial heavy firms such as HP and Lenovo made the top 5.
“We are seeing a large portion of consumer demand slowing as countries reopen amid economic challenges and budget diversions,” said Jay Chow, research manager at IDC’s Client Devices Tracker.
“Some emerging market consumer demand will remain in the short term as sellers are now able to meet the backlog, while gaming and office returns will also drive demand,” Chou said.
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Looking ahead, IDC expects monitor shipments to decline as the market digests the tremendous volumes it recorded in 2020 and 2021.
2023 shipments will decline 1.5 percent (year-on-year) before stabilizing in 2024.
China, the world’s second-largest market, has notably lowered its forecast due to a more dismal outlook. The report said consumer demand has been moderated while commercial demand has been ramped up.
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