PM Modi’s Mann Ki Baat to go global with 100th episode today

100th episode of PM Narendra Modi’s monthly radio address mind matter The popular program will be broadcast today with millions of people expected to listen to it in different parts of the world.

The live telecast of the 100th episode at the UN Headquarters in New York will also be a historic moment.

Launched on 3 October 2014, the program has become a key pillar of the government’s citizen-outreach programme, addressing multiple social groups such as women, youth and farmers, and has promoted community action.

Apart from 22 Indian languages ​​and 29 dialects, mind matter Broadcasted in 11 foreign languages ​​including French, Chinese, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Farsi, Dari and Swahili. mind matter All India Radio is being broadcast by more than 500 broadcasting stations.

Studies have shown that more than 100 crore people are associated with mind matter At least for once, it speaks directly to the people, celebrates the achievements of grassroots changemakers and people and influences people towards positive actions.

The research report identified five key themes related to mind matterCleanliness and sanitation, health, wellness, water conservation and sustainability.

BJP plans massive outreach to build up to 100th episode mind matter A memorable occasion. Sources said the party is planning to organize facilities in every assembly constituency of the country for people to listen to the programme.

The program will be telecast live by Doordarshan in Raj Bhavans across the country. Raj Bhavan in Mumbai to host citizens of Maharashtra mentioned by PM in previous editions mind matter along with other eminent personalities of the State.

Union Home Minister Amit Shah, who on Wednesday attended the concluding session of the National Convention on Mann Ki Baat @ 100, said that mind matter There is a unique experiment to strengthen the foundation of democracy in the country.

The event, which was also attended by Union Railway Minister Ashwini Vaishnav and Union Information and Broadcasting Minister Anurag Thakur, released a postage stamp and coin commemorating the 100 episodes. mind matter,

Shri Shah said that due to changing times and different medium of communication, people had almost forgotten All India Radio, but the Prime Minister connected the young generation with it. mind matter And gave new life to All India Radio. He said that PM Modi took All India Radio to every home and village in the country.

He said that the event provided a platform for expression of the positive energy and creative power of the country. He said that PM Modi has taken the mantra of democracy to the grassroots level through 99 episodes. mind matter,

Vice President Jagdeep Dhankhar on Wednesday released the coffee table book ‘My Dear Fellow Citizens…’. The book, published by the Ministry of Information and Broadcasting, offers glimpses of over 100 inspiring stories mentioned by PM Modi in the radio programme. He also released a book “Collective Spirit, Concrete Action” written by Shashi Shekhar Vempati, former CEO of Prasar Bharati, which describes the impact of the programme. mind matter on the nation.

Mr Dhankhar, who was speaking at the national convention ‘Mann Ki Baat @ 100’ in New Delhi, said the program has reached every nook and corner of the country and is unparalleled in reach and popularity. He also credited the program for giving identity and brand value to local art and artisans and creating a market place for them.

Vice President said that mind matter After completing its 100th episode, it will be the foundation of ‘India@100’. He said that when India celebrates the centenary of independence in 2047, it will be on top of the world.

Mr. Dhankhar said mind matter Major initiatives of the government like Swachh Bharat, Beti Bachao Beti Padhao were heavily promoted and converted into mass movements. He said that the PM’s address on the show was a ‘symbol of positivity’ for the nation during the Covid pandemic.

Tell that the 100th episode mind matter Will be a historic milestone, Shri Dhankhar lauded the program for serving as an effective platform for popularizing and mainstreaming the culture and festivals of the North East and other states.

India’s Permanent Mission to the United Nations said that the 300th episode of Mann Ki Baat will be live at the Trusteeship Council Chamber at the UN Headquarters.

Get ready for a historic moment as PM Modi’s 100th episode mind matter All set to go live on 30 April in the Trusteeship Council Chamber at @UN HQ! India’s Permanent Mission to the UN said in a tweet, #MannKiBaat has become a monthly national tradition, inspiring millions to participate in the ‘Vikas Yatra’.

Ministry of Tourism has decided to celebrate its 100th episode mind matter Through its youth tourism clubs.

Prime Minister Narendra Modi has been mentioning tourism in the program from time to time. The Ministry of Tourism proposes to take up a special initiative of “100 Episodes of Mann Ki Baat – 100 Days of Action” through Youth Tourism Clubs.

Ministry of Culture has taken three unique initiatives to complete the 100th episode mind matter,

It is celebrating the same from April 29 through state-of-the-art projection mapping shows at 13 iconic places including ASI monuments located across the country.

The projection at each monument will showcase the history, architectural significance and uniqueness of the region, highlighting India’s diversity in line with the diverse themes and topics addressed by the Prime Minister in his show. mind matter,

The Ministry of Culture, in collaboration with NGMA, has organized an immersive experience through an art exhibition titled Jan Shakti, which will be inaugurated on 30 April. It will display paintings by 12 renowned artists.

The third major initiative of the Ministry of Culture includes the publication of Amrit Chitra Comics which will highlight the heroic stories of common people that the Prime Minister mentioned in his speech. mind matter, It will present the experiences and extraordinary and good deeds done by these heroes in the form of a story.

A special study conducted by the Indian Institute of Mass Communication (IIMC) found that 76% of Indian media persons believe that mind matter Has played an important role in introducing the countrymen to the “real India”.

The program has started a trend where people are now more aware of things in other parts of the country and have started appreciating them.

75% of respondents felt so mind matter has emerged as a platform that introduces grassroots innovators working selflessly to ensure a significant difference in the lives of people living in remote areas of India.

This has been said in another survey of IIM Rohtak mind matter Has reached 100 crore listeners.

It said it had 230 million regular listeners mind matter And 96% of the population was aware of the radio program.

The survey noted that listeners cited PM Modi’s powerful and decisive leadership and emotional connect with viewers as reasons for the programme’s popularity.

Another research identified hygiene and sanitation, health, well-being, water conservation and sustainability as key themes. mind matter,

It said the program highlights government and citizen action in these priority areas and, in turn, encourages listeners to set up “transformational” initiatives in their own communities with the aim of making a lasting and lasting impact on people’s lives and for the country. or encourage them to participate. ,

the report said mind matter Speaks directly to people and celebrates their achievements within — and beyond — their communities. The program celebrates grassroots changemakers.

100th episode of mind matter Will be aired on Sunday. The program began on 3 October 2014, when Narendra Modi assumed the office of the Prime Minister in May.

The research report cited examples of people being “inspired to take action” after listening to mind matter Program.

research looked at what makes mind matter Unique.

“Real Application of Nudge Theory; Over 100 Crore People Connected to It” mind matter at least once; The conversational, personal tone and insightful topics make the program feel more relatable, relevant and accessible to its audience; Involving everyone and encouraging civic action to bring about social and economic change; And it highlights key public-policy interventions related to the topics covered in the episode,” the report said.

The program addressed several social groups—”women,” “youth,” and “farmers”—and covered topics such as “cleanliness,” “yoga,” “water,” “conservation,” “innovation,” “technology,” and “the environment,” the report said.

According to the report, the ethos of mind matter The 5C’s are – Citizen Engagement, Catalysing Collective Action, Cultural Commitment, Connecting with Wider Mass and Celebrating Changemakers.

mind matter Aired on the last Sunday of every month.