Prime Minister Narendra Modi extended Gujarati New Year greetings.
Prime Minister Narendra Modi on Friday greeted the people of Gujarat on the occasion of Gujarati New Year.
“Happy New Year to all Gujaratis…!! Happy New Year starting today,” the Prime Minister tweeted in Gujarati. He said, “The new year starting from today will bring happiness and prosperity in your life, will keep you healthy and will take you towards a new step of progress.”
The Gujarati New Year, also known as Bestu Varas, marks the beginning of the Kartik month of the Hindu calendar.
On this day people go to the temple to worship the deities. People dressed in festival decorations visit their relatives and friends and wish them a Happy New Year. The day holds special significance for traders and traders as it marks the beginning of the financial year for them and hence, new accounts are opened on this auspicious day.
Entrepreneurial people, mostly engaged in business, began their bestu varas with festivities, feasts and fun. The Gujarati New Year also coincides with the Govardhan Puja celebrations in North India, which take place every year on the next day of Diwali.
The day is also celebrated by worshiping the Govardhan hill, as according to legends, Lord Krishna worshiped the hill to protect the people of the city of Mathura in Uttar Pradesh from heavy rains.
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