New Delhi: Flipkart, India’s domestic e-commerce marketplace, and Pocket FM, a personalized audio streaming service, today announced their collaboration to enable audiobooks at scale. cooperation will help Flipkart Enter the audiobook category with exclusive and licensed audiobooks through Pocket FM, making it accessible to its subscriber base of over 400 million. This forward. provides an opportunity for Pocket FM To reach out to our audience and bring forth global and Indian bestsellers and authors at affordable prices.
India currently ranks third in the world with an estimated 25 million audiobook listeners. Driven by the potential for audio storytelling and availability in Indian languages, the opportunity for audiobooks is expected to double over the next few years.
“Audiobooks have gained a lot of prominence during the pandemic and this association with Pocket FM is in line with our objective of meeting the evolving needs of consumers. This will help authors to publish their work on our platform with the help of audiobooks and give them a chance to reach out to our customer base. Flipkart will assist the author in getting proper exposure; It is much more than just a platform for distribution. We are confident that this collaboration will hold immense strategic importance for the audiobook market in India as we continue to address the appetite of our users for regional content. Kanchan Mishrabusiness head- FMCG, Home & General MerchandiseFlipkart.
India currently ranks third in the world with an estimated 25 million audiobook listeners. Driven by the potential for audio storytelling and availability in Indian languages, the opportunity for audiobooks is expected to double over the next few years.
“Audiobooks have gained a lot of prominence during the pandemic and this association with Pocket FM is in line with our objective of meeting the evolving needs of consumers. This will help authors to publish their work on our platform with the help of audiobooks and give them a chance to reach out to our customer base. Flipkart will assist the author in getting proper exposure; It is much more than just a platform for distribution. We are confident that this collaboration will hold immense strategic importance for the audiobook market in India as we continue to address the appetite of our users for regional content. Kanchan Mishrabusiness head- FMCG, Home & General MerchandiseFlipkart.