Between January and December 2021, Porsche India sold 474 units in the country, its best sales performance ever since 2014. Compared to 2020, the German luxury sports car maker saw a massive 62 percent year-on-year growth.
see photosThe sports car carmaker says an average of one new Porsche SUV was sold every day of the year
Porsche India has released its sales numbers for the 2021 calendar year, and between January and December 2021, the company sold 474 units in the country, its best sales performance ever since 2014. While this number may not seem like a lot, considering the segment that Porsche operates in, it is certainly impressive. Compared to 2020, the German luxury sports car maker saw a massive 62 percent year-on-year growth. Porsche says the encouraging sales in the second half of 2021 were the result of the best retail result in the organization’s operating history.
Commenting on the company’s sales performance, Manolito Vujicic, Brand Director Porsche India, said the demand for the brand’s luxury model range was high, with solid interest across segments, which is likely to flow in 2022. He said, “After a challenging first half of the year due to the impact of the pandemic on lives of people and businesses, the retail performance from July to December set a new record for us. A total of 301 cars were sold as new during the last six months. and delivered to established customers, supporting a positive outlook in 2022 behind future-oriented facility investments. Plans by our partners.”
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The Porsche Macan accounted for 39 per cent of the company’s total sales in 2021, with 187 units sold between January-December
In 2021, Porsche sold 187 units of its best-selling model, the macana The SUV, which was also the highest ever annual sales of this model in the country. Last year, Macan alone accounted for 39 per cent of the company’s total sales. At the same time, the second SUV of the brand, Red chilli Became the second best selling Porsche model in India. To put things in perspective, the company said that an average of one new Porsche SUV is sold every day of the year. The company’s range of two-door sports cars also enjoyed increasing demand, offering a combined share of a healthy 17 percent of total sales.
Read also: Porsche expands India lineup with new 718 Boxster GTS and 718 Cayman GTS 4.0, starting at ₹ 1.46 cr
The first units of the new and fully electric Taycan are due in the coming weeks
Read also: Porsche Taycan Electric Range Launched in India, Prices Start at ₹ 1.50 Crore
Apart from record deliveries, Porsche India’s order bank also grew by 165 per cent, witnessing the brand’s best ever orders in 2021. Thus, Porsche India looks to have a strong start to the year backed by a strong order bank and expansion. of product range. Recently, the company added 718 Boxster and Cayman GTS 4.0 models to its line-up, and before that, we also saw the Macan facelift and the arrival of the company’s first electric car. taikan, In fact, the first units of the new and fully electric Taycan are expected to arrive in the coming weeks.
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As far as the new models are concerned, Porsche is gearing up to launch the all-new GTS variant of the Taycan, the 911 GT3 and the Platinum Edition model of the Cayenne as well as the 718 Cayman GT4.
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