New Delhi: Publicis Group India has appointed Dheeraj Sinha as the chairman of BBH India, in addition to his current mandate as CEO and CSO, Leo Burnett, South Asia. He will be accompanied by Russell Barrett as CEO and Chief Creative Officer of BBH India. Subhash Kamath has moved to an advisory role for the group on other strategic initiatives.
Russell Barrett has been with BBH for over 12 years and has been instrumental in winning accolades including Cannes Lions, One Show Pencil, Andes, Spikes, D&AD and London International.
Sinha has come under 22 years of experience and leadership. The new appointments reflect the Group’s focus and investment in creative brands.
Anupriya Acharya, CEO, Publicis Group South Asia, said, “I would like to thank Subhash Kamath for his leadership and contribution to BBH. Today it has become synonymous with truly world class advertising. With Russell as CEO and CCO, and Sinha taking additional charge as president, we will further accelerate the agency’s capabilities and spectrum of creative products to deliver unmatched value to clients. Sinha comes with a track-record on growth, and this is also a testament to the strong leadership talent we have.”
Subhash Kamath further said, “It has been a wonderful journey of 13 years, since the inception of this agency in India. It is an agency built on a culture of very strong people with creative excellence and strategic thinking. But I have been doing it for a very long time and as I enter the end of my 35 year career in advertising, I believe it is time to pass on the leadership to the next generation as I am a Transitioning into a consultant role. ,
“We aim to be one of the top agencies in our network globally, creating jobs for our clients that will bring them growth and glory,” Sinha said.
Russell Barrett said, “I look forward to partnering with Sinha, whom I have worked with before, and I can say from experience that he brings a lot of energy and dynamism to every interaction and piece of work.”
The agency works with brands such as Marico, Nestle, Tata Sons, Audi, Taco Bell, Mahindra Group and L’Oreal.