A great style of engagement has been seen in Kaira’s Instagram post.
Virtual avatars are all over the internet in recent times. They have a remarkable resemblance to humans which makes it difficult for people to differentiate.
Now, India has also joined the game and has its own influential figure called Kaira. According to her producer, Kyra is 21 years old. She has become very popular on Instagram with around 100,000 followers.
Kyra is created by TopSocial India, an influencer marketing platform. It was launched back in January and has been created by Himanshu Goyal, Business Head, TopSocial India. Kyra’s bio describes her as a “dream chaser, model and traveller”.
The virtual influencer’s social media feeds showed her doing yoga, having fun on the beaches and posing in front of heritage sites. She has also done a fashion shoot. According to Mr. Goyal linkedin postKyra also attended a Metaverse Fashion Week, which featured big global names like Estee Lauder, Tommy Hilfiger and Dolce & Gabbana.
The scenes from Kaira’s chill in the pool or a photoshoot on the beach or in front of the famous Hawa Mahal in Jaipur have stunned internet users. While some find it hard to believe that she is not real, others have ridiculed the virtual influencer and even pointed out that the quality of the computer-generated image (CGI) of Kyra needs to be improved. .
Overall, tremendous engagement has been seen in his Instagram posts.
One user said, ‘I can’t understand whether you are real or robot. Another wrote, “A minute’s silence for those who thought he was real and fell in love.” A third user asked, “Who are you,,,,, Very accurate information.” The fourth said, “Why didn’t this make me look like a normal girl.. She looks like a robot.. But what? Still confused.”
Kyra is inspired by the world’s first virtual influencers like Lil Mikaela or Rosie from South Korea. Mr Goyal wrote in a LinkedIn post sharing, “When we launched Kyra, (India’s first Virtual Influencer) fashion was one of the first categories we focused on. We can’t wait to see what happens. How will Indian fashion brands participate in the metaverse space? Images of virtual influencer. He even invited everyone to follow Kaira’s journey for “many more adventures and secrets” that are yet to be revealed.
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