Royal Enfield announces new assembly facility in Colombia

The new assembly facility will be used to assemble the Royal Enfield Himalayan motorcycles for the Colombian market.


Royal Enfield's Columbia CKD facility is the second assembly plant outside India after Argentina

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Royal Enfield’s Columbia CKD facility is the second assembly plant outside India after Argentina

Royal Enfield announced the opening of a new assembly plant in Colombia, the third largest motorcycle market in Latin America. The all-new Completely Knocked Down (CKD) kit assembly facility in Envigado, Antioquia, is Royal Enfield’s second assembly plant that produces motorcycles outside India. To start, the new plant will be assembled locally. Royal Enfield Himalayan From September 2021. Royal Enfield established retail operations in Colombia in July 2014, and has since expanded its retail network in the market and now has 15 specialty stores in Colombia.

Read also: 2021 Royal Enfield Himalayan Review

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Vinod K Dasari, CEO, Royal Enfield said, “At Royal Enfield, we are committed to expand the middleweight motorcycle segment globally. “Our razor-sharp focus on global markets over the years has been a testament to the remarkable growth and expansion that has seen Royal Enfield establish over 790 touchpoints across 60+ countries. Strategic priorities have also seen us move forward. There are plans to set up local assembly units outside India, the first of which was introduced in Argentina last year. Continuing this journey, we are looking forward to our first CKD assembly in Colombia. Very happy to announce the plant.”

Read also: 2021 Royal Enfield Classic 350 Review

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The Himalayan is no agile dual-sport, but it makes up for it by being a versatile adventure tourer

The CKD assembly plant is second only to Royal Enfield’s similar facility in Argentina. In all, Royal Enfield has 57 specialty stores and 40 other retail touchpoints across all Latin American countries. From 2014 to 2021, Royal Enfield has seen significant growth in Colombia, and has sold over 7,000 motorcycles since January 2015. The brand has seen an increase in sales of around 20% from January to July 2021 over the same period.

Read also: Royal Enfield Meteor 350 launched in Thailand

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Brazil, Argentina and Colombia are the three most important markets for Royal Enfield in Latin America. Beyond India (the largest market for the brand with over 2000 retail locations), Royal Enfield motorcycles reach consumers and enthusiasts in more than 60 countries across the world through 795 dealerships, including London, Paris, Madrid Includes 143 specialty brand stores in major cities. Barcelona, ​​Melbourne, Sao Paulo, Bogota, Medellin, Mexico City, Buenos Aires, Dubai, Bangkok, Jakarta, Manila and Ho Chi Minh City. In the Asia-Pacific region, Royal Enfield is getting ready to start assembling motorcycles at another CKD facility in Thailand.

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