Salesforce customers can now chat with consumers via WhatsApp

As part of the partnership, WhatsApp is running a pilot, allowing the L’Oreal Group of companies to reach out to consumers on WhatsApp to offer deals in case products are saved in a shopping cart.

Matthew Idema, vice president of business messaging at Meta, said in a blog post that this is just one of many features that will be available to enterprises. He added that WhatsApp will build tools that will allow enterprises to provide support and showcase new products to customers.

“Messaging is fast becoming the way to go for businesses to communicate with their customers. Already, more than a billion users connect to a business account in Meta’s messaging services every week, and that speed is only getting faster. It’s happening,” Idema said.

The cloud API is part of WhatsApp’s business platform and was announced at the company’s Conversations 2022 event in May. API provides a free and secure cloud hosting platform on which enterprises and businesses can provide customized experiences to their consumers. Idema then said it would allow businesses to be “up and running” on WhatsApp much faster.

According to a June report by Statista, India is the leading user of the WhatsApp Business app, with 291.58 million downloads, followed by Indonesia (73.12 million), Brazil (69.5 million), Pakistan (48.16 million) and Nigeria (22.37 million). . ,

In India, Meta has also partnered with Jio Platforms to offer JioMart, its only grocery platform, to customers on WhatsApp. Last month, Jio announced at the 45th AGM that cloud API integration between the two platforms is now available to users, meaning anyone can now order groceries from JioMart on WhatsApp.

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