samsung Claims to lead the premium TV segment in India with over 50% market share. The company’s portfolio of lifestyle TVs includes The Frame, The Serif and The Cero. With an aim to further strengthen its leadership position in the Indian market, Samsung has launched its new range of Neo QLED TVs in India. Unveiled at the Consumer Electronics Show (CES) 2022, the TVs are powered by Samsung’s proprietary Neural Quantum processors with true depth enhancers that use artificial intelligence (AI) to show 3D optimized video. Available at a starting price of Rs 1.49 lakh, the premium TV allows users to enhance any content up to 8K or 4K resolution. At the launch, we had the chance to talk to Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India, about the new TV range and here’s what he had to say.
“With this launch, Samsung aims to take their overall TV market share from 31.7% to 36% by the end of the year. It is expected to grow by 25% in 2022 which will help the brand to reach 36% market share overall. Singh said when asked about Samsung’s market share in this segment.
“Samsung was the first to launch 8K TVs in India. Samsung is confident of achieving 5X growth in QLED 8K sales this year. In the overall QLED business, the company is confident of achieving 3X growth this year.” Singh added.
When asked what makes Samsung Neo QLED TVs premium and how they justify the price tag, Singh replied that the TVs come with Quantum Mini LED technology which helps in providing an enhanced luminance scale for more precise control of the brightness of the display. In addition, Neo QLED TVs come with a built-in IoT hub that lets you control multiple smart devices in your home for content curation, video calls, on-screen multitasking and more.
The company aims to double its visibility for Neo QLED and educate users about the technology across the country through its robust channel strategy.
Talking about the shift in premium TV buying trends, Singh revealed, “Samsung has seen a 70 percent increase in large screens of 55 inches and above, 110 percent growth in 65 inches and above and 75 inches and above. The segments above that have seen 100% growth in 2021 over 2020 respectively.”
“The growth is coming from metro cities (Delhi, Mumbai, Chennai, Kolkata, Hyderabad and Bangalore) as well as tier 2 cities (Patna, Lucknow, Ludhiana, Surat, Bhubaneshwar, Cochin etc.) where there is upgradation to UHD and QLED . It is happening because premiumization is becoming more prevalent,” he added.
Samsung Neo The QLED 8K TVs are available in QN900B (85-inch), QN800B (65- and 75-inch), QN700B (65-inch) models and start at Rs 3,24,990. On the other hand, 4K models are available in QN95B (55-, 65-inch), QN90B (85-, 75-, 65-, 55-, 50-inch), QN85B (55-, 65-inch) models. And their price starts from Rs 1,14,990.