Serial entrepreneur Sridhar Peddineni’s GTM Buddy raises $2 million led by Stellaris Venture Partners

Bangalore GTM Buddy: SalesTech, a software as a service startup, said it has raised $2 million in a seed round led by early-stage venture capital investor Stellaris Venture Partners.
C0 – Founded by serial entrepreneur Sridhar Peddineni, with
Santa Thounaojam, Sundar Vellaichami, and Chandramani Tiwari, GTM Buddy said it is
The goal is to redefine the sales enablement category and become a category disruptor.
GTM Buddy’s just-in-time “Sales Enablement” platform helps sellers accelerate their deals and improve win-rates by cutting down on noise and delivering contextually relevant and valuable information and messages to their potential buyers. Is.
The funds raised will be used to enhance product capabilities and build out-of-market teams for sales, marketing and customer success functions.
Powered by the relevant AI engine, GTM Buddy’s platform pre-processes all sales enabled content available within its content repository, external content; Offers the most relevant information in the context of the auto index and negotiations with a potential buyer.
“… the reality is that selling is increasingly becoming a knowledge-driven act. Every buyer involved in the decision-making cycle expects the seller to be comprehensively expert
Variety of topics such as domain, product, competition; All this happens in the backdrop of an ever-changing business environment, where stable sales enablement solutions do not keep up with the vendors’ needs. In this context GTM Buddy takes advantage of the latest
Advances in technology, design and AI to deliver the right information to sellers at the right time, information that is contextually relevant to buyers; GTM Buddy is available within the devices that are used by them on a daily basis, said Sridhar Peddineni, co-founder and CEO.
Peddineni said that after the official launch of the GTM Buddy in November 2020, the product has been developed over the past few months. While it has a customer base in India, the focus is primarily on the US.
Prior to GTM Buddy, Peddineni co-founded Host Analytics, a SaaS platform and a
The market leader in the financial planning and analysis (FP&A) sector, which was later acquired by Vector Capital. He later co-founded Gensite, which operates in the customer success space, and Unicorn, which was acquired by Vista Equity Partners in 2020.
Stellaris Venture Partners partner Alok Goel said “despite progress in the underlying”
Technologies, current sales enablement solutions fail to meet the needs of the users. They are basically a user interface on top of the classical folder structure with search and tracking capabilities. Like many other enterprise processes, we believe this is a ripe place for disruption. With experienced SaaS entrepreneurs like Sridhar leading the team at GTM Buddy, we are sure that the platform will prove to be a gamechanger in the field of boosting sales.”
In addition to Stellaris, GTM Buddy investors include several prominent angel investors including Girish Mathrubhumi, Nik Mehta, Ashish Gupta, Anish Reddy, Khadim Batti, Dilip Khandelwal and founders of other SaaS companies.