ShareChat MX Taka Tak . strategic merger with

The deal, which was first reported by Mint in October, would allow ShareChat to control both Moj and Taka Tak with a combined strength of 100 million creators and 300 million monthly active users (MAUs).

As a part of the agreement, MX Media Company Limited and its shareholders will become strategic shareholders of ShareChat. The company said that MX will continue to operate as a separate platform until Taka, but will integrate the creator base, content supply and recommendation algorithms of the two platforms. Taka Tak will also gain access to Snapchat’s camera technology. is an investor in the American instant messaging platform ShareChat.

“With this development, we aim to create the largest original content platform on Moj with the largest community of users across India,” Ankush Sachdeva, Chief Executive and Co-Founder, ShareChat, said in a statement.

The companies did not confirm the value of the deal, but a Reuters report previously said it would be around $700 million.

The acquisition marks a consolidation in India’s short-video market. Platforms such as Moj, MX Taka Tak and ed-tech giant InMobi’s Roposo benefited from the government’s ban on China’s TikTok two years ago. Roposo pivoted for the live video.

ShareChat’s parent Mohalla Tech has over 2,000 employees, while MX Taka Tak has around 150 employees. The Taka Tak team will also join ShareChat, and the acquisition will help cement its position in the short-video market in India.

An October 2021 report from Bain & Company stated that Moj leads the short video market, accounting for 85% of which is held by the top five players including Taka Tak, Josh, Roposo and China’s Zili.

The report said that India’s online video user base has reached 350 million, growing at twice the rate of countries such as China and Indonesia.