Creators will now be able to use the technology to create and share videos on Moj. , Photo Credit: Special arrangement.
Homegrown short video platform Moj has partnered with Dolby Laboratories to bring support for Dolby Vision on its platform. Now, creators will be able to use the technology on Moj to create and share videos with better colours, sharper contrast and more detail.
Dolby Vision delivers High Dynamic Range (HDR) video by using dynamic metadata that is used to adjust and optimize each frame of HDR video that is being viewed on compatible services and devices.
The company believes that the implementation of this technology will allow creators to upload videos that create a deeper sense of realism.
Users will be able to use compatible iOS and Android devices to capture videos in Dolby Vision and upload them to the MOJ app.
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Commenting on the collaboration, Setal Patel, Product Director, Moj, said, “With this partnership with Dolby Vision, for the first time in India, Moj enables creators to share rich stories and experiences, powered by cutting-edge innovation and advanced technology. Empowered by technology. Viewers, in turn, enjoy greater immersion and a better viewing experience. Advertisers on Moj now have the opportunity to showcase their products to their target audience in a more impactful and realistic way. Dolby Vision is an important step forward for Moj and opens up a lot of possibilities for our users in the future.
Karan Grover, Senior Director Commercial Partnerships – IMEA (India, Middle East & Africa) Dolby Laboratories said, “At Dolby, our single-minded focus is to provide immersive audio-visual experiences to our customers. To bring the Dolby Vision experience to the Moj platform We’re thrilled to be working with Moj. It’s exciting to know that creators and consumers of Moj will now be able to shoot videos that capture all the detail and texture with the incredible resolution and image quality of Dolby Vision.