‘Sigma Male’ becomes TikTok’s latest toxic role model

Last Update: January 26, 2023, 18:17 IST

Patrick Bateman is played by Christian Bale in the film adaptation of the American Psycho novel. (Credits: AFP)

Move over the ‘Alpha Male’, the confident natural leader who charms the ladies, because now the “Sigma Male” is here. The term was coined in 2010 by far-right activist Theodore Robert Beale under the pseudonym Vox Day.

Since the beginning of the year, some TikTokers have been obsessed with Patrick Bateman, the controversial protagonist of “American Psycho.” Created by novelist Bret Easton Ellis and played on the big screen by Christian Bale, the character is considered a model. “Sigma Male”. And this concept can promote a toxic kind of masculinity.

Move over the “alpha male”, the confident natural leader who appeals to the ladies, because now the “sigma male” is here. The term was coined in 2010 by far-right activist Theodore Robert Beale under the pseudonym Vox Day. According to them, there is a socio-sexual hierarchy that categorises males into Alpha, Sigma, Beta, Delta, Gamma and Omega groups. While we’ve been talking about so-called “alpha males” for a long time, “sigmas” at large are less known to the public. According to Manosphere – a group of online communities promoting masculinity, feminism and anti-feminism – these individuals are the antithesis of the alpha, a type of lone wolf who refuses to place himself in the social hierarchy and yet associates with women. becomes successful. His ethos revolves around productivity and business, nihilism and bodybuilding. She doesn’t have a need to be liked by her peers, and she has no interest in fashion or pop culture.

‘Sigma Male’ and success

A subject of fascination on male-centered forums and blogs on sites such as 4chan and Reddit in the 2010s, the “sigma male” has become a symbol of rejection of societal norms for men who feel disadvantaged. It was not until the 2020s that the phrase became a more general term used beyond its initial sphere. In 2021, a Twitter account brought this little-known term into the spotlight by sharing pictures of a socio-sexual hierarchy chart, a tutorial on “becoming” a ‘sigma male’ and a personal development book called “The Sigma Male”. It is said. “What’s up with the men?” reads the caption accompanying the photo montage. Users of the social network immediately began criticizing the term and the Alpha/Beta concept as a whole.

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