Realme and Xiaomi registered the biggest drop in shipments during the quarter.
Market research firm IDC on Thursday said smartphone shipments in India declined 16 per cent year-on-year to 31 million units in the January-March quarter.
Market research firm IDC on Thursday said smartphone shipments in India declined 16 per cent year-on-year to 31 million units in the January-March quarter. Realme and Xiaomi registered the biggest drop in shipments during the quarter.
The IDC report states that India’s smartphone market is expected to see flat growth in 2023.
International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker report said, “India shipped 31 million smartphones during the first quarter of 2023, a 16 per cent year-on-year decline and the lowest Q1 shipment in four years.” shipment.”
Despite an 11.4 percent decline in shipments, Samsung led the market with 20.1 percent market share, followed by Vivo with 17.7 percent.
Oppo was the only brand that registered an increase in shipments during the quarter. It registered a market share of 17.6 percent.
Xiaomi’s shipments fell 41.1 percent to 5 million units and its market share fell to 16.4 percent during the reported quarter, from 23.4 percent a year ago.
Realme shipments fell by more than half to 2.9 million units during the March 2023 quarter, and its market share dropped to 9.4 percent, from 16.4 percent in the same quarter of 2022.
“Consumer demand remained sluggish amid uncertain macroeconomic conditions and elevated inventory levels leading to higher stocking in the second half of 2022,” IDC said.
The share of 5G smartphones rose to 45 percent from 31 percent a year ago. The growth in 5G smartphones was led by Samsung, which accounted for more than a quarter of shipments in the segment.
IDC India said, “5G smartphones continue to drive penetration in the low-end price segment, and we should expect strong 5G play in the USD 150 to USD 300 segment in the second half of 2023, as the high-end 4G model space expands.” Emptying.” said Upasana Joshi, Research Manager, Client Tools.
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(This story has not been edited by News18 staff and is published from a syndicated news agency feed)
