Smriti Irani shares her 25-year-old ad on menstrual hygiene and breaking taboos

Women and Child Development Minister Smriti Irani

Women and Child Development Minister Smriti Irani remains very active on social media. She keeps sharing interesting posts and snippets from her daily life and work. Recently, the Union Minister took to social media to share her “first ever” advertisement for a major company, which highlights the importance of menstrual hygiene and breaks the taboos associated with it.

In a clip of a TV commercial shared by Ms Irani, she can be seen discussing “those five days” – a reference to a woman’s menstrual cycle. She further explains how it is common with every woman. “Periods are God’s way of telling us that you’re older and wiser,” she says in the black-and-white commercial.

Watch the video below:

“When your past ‘whispers’ …. 25 years ago, my first ad for a big company. The subject, however, was not fancy. In fact there was a product that many people were against the assignment since sanitary pads. The ad ensured the death of a glamor based career for the models involved. Eager to begin my stint in front of the camera I said yes! Why should a conversation on menstrual hygiene be taboo. Since then there has been ‘no looking back’ #throwbackthursday ,” the Union minister wrote in the caption.

She added, “PS- yes I was thin…no need to remind you.”

Since being shared, the post has garnered over a lakh views and 11,000 likes.

“I remember this ad! I didn’t know it was you!” said a user.

Actress Mouni Roy said, “Given my beautiful memory.”

“Gorgeous, beautiful and smart then and now!” one person commented.

One person said, “How raw and beautiful, you always have a command over your thoughts and language.”

click for more trending news