Snapchat announces new features for Diwali, launches exclusive AR lenses, stickers

With Diwali approaching, Snapchat is getting into full festive mood and the social platform has announced a slew of new features to celebrate the festive season. All the tabs in the app will offer something related to Diwali for Snapchat users. The Spotlight section, Snapchat’s community driver video platform, is hosting a #LightUpSpotlight event where creators are encouraged to record and share Diwali outfits, dances and other Diwali themed videos.

chat tab in Snapchat The newly included can be used to greet friends and family via festive-themed Bitmoji and Cameo stickers, while Maps will receive new action ‘mojis’, lights, lamps and lanterns.

Also, the Camera tab – the first place you’ll see when you activate the app, has multiple . Will happen Diwali-Themed AR Lenses And geo-filters that match perfectly with the celebration. One of such AR lenses is something that gives users a makeover to their local sweet shops. Users can use virtual firecrackers, flower decorations and diyas to give a Diwali twist to budding sweet shops in their locality, then share snaps on the app to support them.

To recall, Snapchat launched a new AR lens that can be used to buy and find Halloween costumes, parties, and events. Halloween weather.

Instant messaging platform Snapchat allowed users to wear special Halloween outfits digitally, heavily inspired by current popular shows and movies, adding pop culture references to help shape it.

The Snapchat app gave users the option to buy these costumes. Characters and costumes inspired by popular witch-based movies and TV shows with titles such as Harry Potter, Squid Game, Stranger Things, Hocus Pocus, Power Rangers, Transformers and more are also included.

Reportedly, Snapchat conducted a survey with a consulting firm called Ipsos. In the survey, it was reported that the most common reason individuals use augmented reality for shopping. In addition, there are a growing number of merchants and businesses that are moving forward in introducing augmented reality technologies into their platforms that will help them by allowing users to try on the products they are selling.

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