New Delhi: Popular social media app Snapchat is rolling out a new feature called “Custom Landmarkers” that lets creators create unique AR experiences for the local places they care about. The company said the feature, which is available in its Lens studio, can be used to create landmarks in local communities of creators for things like sculptures and storefronts.
The new feature is rolling out after it was first teased at Snap’s Lens Fest event in December. As TechCrunch reports, the new custom landmarks are discoverable via physical Snapcodes displayed on the landmark or on the Lens creator’s profile.
Snapchat said the launch is part of its efforts to continuously grow its AR platform and enable its community of 250,000 lens makers to create new experiences that enhance the way users learn and explore.
“In 2019, we started with templates for 30 beloved sites around the world that creators can call landmarks,” the company said in a statement.
“But there are infinite places for our AR maker community to build anchored, location-based lenses. Today, we’re launching Custom Landmarkers in Lens Studio, which lets creators anchor lenses in the local locations they want. The rich like to tell stories about their communities through AR,” it added.
Lens makers that are part of Snap’s lens network got early access to custom landmarkers and have already launched AR experiences in their communities.
The company said that as it continues to develop its AR platform, it wants to ensure that the experiences created by creators support the well-being of its users. Read also: WhatsApp Business Users, Alert! App working on new feature to manage orders easily – check how
To achieve this, Snapchat moderates the AR content on its platform. It noted that its moderation team approves all lenses before they are publicly accessible. Read also: Delhi: Workers who lost work due to construction shutdown will get Rs 5,000 assistance
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