The world of social media has changed so much over the years that it has become difficult to stay on top of the game. The only easy way to do this is for digital marketers to properly identify and take advantage of the next major trend.
The social media revolution has very well captured all other communication mediums. Social media has been the voice of the audience in the past and has been a medium of mass movements. Now, questions are asked on social media and answers are also expected to be circulated exclusively to the social media audience, unless this is done, no matter is considered successfully resolved.
The Covid-19 pandemic, which has disrupted established means of communication and business, has also changed the landscape of social media before our eyes. Above all, investment and decentralization could be the blueprint for the future of social media.
It is fair that many people are initially wary of decentralized social media sites. After all, many social media users are unlikely to trust traditional social media sites, which lack a clear owner, given that we are still living in an era of massive centralization. It can also be difficult to imagine a new kind of social media platform as there is no longer a practical means for any user to secure coins or income on a mainstream network.
Maharashtra-based social media analyst Ajit Gunwant Parse recalled the excitement and indulgence of viewers on social media when there were limited channels and the idea of showing lifestyle was relatively new.
He clearly remembers that people would generate more content than they would consume it. The allure of social media was a lot like a newly discovered song, now people have become consumers before producers. Studies show that as more people are joining social media networks, a smaller percentage of users are actively creating and sharing content.
According to Ajit Gunwant Parse the numbers are so shocking that they may make you question your presence on social media, but he is sure that social media is here to stay. According to Mr. Parse, the era of cyber century is different from before. Now, entertainment, business, educational, financial, political and almost all other industries are under one roof what we know as “social media”.
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